Live Events That Transform and Convert with Sean Stewart

Jase Souder: 00:00:00

Sean, thanks for coming on To The Promised Land podcast. So Sean is an intuitive business strategist, transformational coach and speaker with over 15 years experience helping entrepreneurs create profitable businesses aligned with their core gifts. Originally trained by Tony Robbins with a 30 year background as a spoken word artist, rapper and stage performer, Sean electrifies audience in his live and virtual events by bringing a unique blend of training and edutainment. Man, I I'm not a spoken word artist. I could barely read this today. Sean has helped 1000s of clients in his career, and he's not only shared stage with many of the biggest leaders in the coaching space, he's bad. He's been there go to event sales expert as well, helping icons like Brendon, Burchard, Dean Graziosi, Les Brown, Lisa sasovich and more, generate millions from their live and virtual events. He's a CEO of rock your gift, and the founder of the rock your gift. Three day live experience where Sean takes a stand for change agents everywhere to not settle for modeling others, but instead to innovate their unique message and mark on the world. And Sean, who Sean is for me, is actually met Sean at AG Morishita had an event, and it was a couple years, I think a year or two before covid, and we met. We're like, hey, we actually, I think it was right before covid, because we met, and we're like, Hey, we should do each other's events, I don't know. And then, yeah, and then covid hit, and then it put things off. And then we were able to have you come into one of my events and hang out. Sean's just this awesome guy, this real, um, for me, you're like, this super authentic spark of creativity. And I love that you know how to sell, because we're big fans of making sales here. So, Sean, welcome to the show.

Sean Stewart: 00:01:37

Thank you. It's great to be back with you. Mark, dude,

Jase Souder: 00:01:40

It is so good. We're just catching up on what's been happening. So, so tell me what you're doing out what your How did your live event go?

Sean Stewart: 00:01:48

Yeah, so live event was great, man. There's nothing like bringing people back into a real space and getting on stage and having actual people. I mean, you know me as an artist, rapper, performer, it's like my whole thing with events has always been built around having a real audience there. So it was a little awkward when I moved to the virtual because, you know, I'm rapping there in front of the camera, and I'm trying to create that energy, like there's people in the audience, but doing it back live again was great. I think the thing that I really love about it is the opportunity to create the transformational work. Like, I have a deep background in transformational work. So getting people out of their bodies, getting people out of their heads, you know, worn the virtual you can hope that people are moving. You can hope that people are doing that, but it looks like people are in their bed, you know, they're all like, like, you can't feel like they're actually getting their bodies up and moving. So that's the part of the live experience that's you can't duplicate. So it was great. I got to perform some new songs, and I got to bring on some great speakers. So yeah, we're doing another one in a couple months as well.

Jase Souder: 00:02:50

Oh, if you got space on the stage that fits, let me know. So, dude, we just did one too. We, um, God put on my heart to do and we were hoping at 51 if I have like 24 people there. But it was like, also some God's put on my heart lately is just transformation. The market is moving to transformation, transformation, transformation. Have you heard Dean pines quote that we moved out of the information economy through the experiential economy, and now we're the transformation economy, where the

Sean Stewart: 00:03:14

Let's go? I didn't hear that it looks like it's my time. Man, that's perfect,

Jase Souder: 00:03:19

Dude. It it is, and then you and I are so lying. That's why it's not I'm not surprised to hear you say this. So we did it. We really focused on a lot of transformation. I'm actually launching out personal growth, like year long program, nice. Let's have you be a part of that, do a couple of articles for us

Sean Stewart: 00:03:36

I would love to That's dope

Jase Souder: 00:03:38

Dude, that's why it's going and what I'm seeing too, is people just need the newbies. Need just basic sales skills, daily minimum sales behaviors. Think of genry activities. The more experienced people I think, I think the more experienced people all get. It's about subconscious programming and sales training like I think they all get that

Sean Stewart: 00:03:55

Which is a ho, which is right? Two favorite things, right? I mean, all I keep getting is this feeling like, you know, you got to keep doing the things that light you up like the things that feel like natural. You know, I think the biggest message for me is when these things don't feel right and I feel like I'm fitting myself into a box, that I got to stop assuming that people need that from me and realize that the things that people need from me are the things that I am here to give most. And those two things you just mentioned, like sales and transformation, like those are the things that come so easily. I feel like I'm in flow. I know that I'm making a difference, and so I just keep getting this like message, it's like Sean, just double down on those things. Stop trying to be all things to everybody. Stop trying to be the all one shops, you know, connect with leaders who do the things that you don't love, and just build a business that doesn't feel like I've got to be in like these roles that don't, don't be anymore, that that's really what's coming out for me.

Jase Souder: 00:04:54

Dude, I love it. Talk about building a business. So I've been sharing the podcast in other places, so I have. Director of Operations, who's just awesome. And I read this book, she recommended Steve Warner. Had, you know, Steve Warner?

Sean Stewart: 00:05:07

Sounds familiar.

Jase Souder: 00:05:08

Steve emceed our last couple of events. Really cool, right? He was on the marketers cruise, if you've been on there, and, um, he recommended we book called a rocket fuel and it explained, yeah, visionary role, and then the implementers role, and Natalie and I have been just grinding a bit lately. I don't know for me to let go of some of the stuff, but then also, when it doesn't happen as fast or the way I want it, and she's doing what she's supposed to be doing, I'm I'm having to learn to be a better implementer. It's something I've been really working on, too. Is I could see where my, uh, my integrity, has gotten a little slack in the last since we, since before we had the baby, since my dog died. You know, just some rough times isn't great with having the baby, also just a lot of distractions. So I have, like today, something I'm working on is I'm cutting videos. We're making, dude, we created an AI speech writing thing. It's called uh, speech writing AI, speech writing coach. Ask people, just talk to chat. Bgbt, they literally talk to their phone, ask them questions, and it writes a badass speech for them. Nice, yeah. So come cut the videos to go along with it. And these were supposed to be done like a week ago, still hard, right? So I would want to create that, and it's been my experience.

Sean Stewart: 00:06:22

So I just created four videos yesterday, and you know, I wanted to do it where I was trying some AI tools. And this tool, you know, I was like, reading the script. So obviously, my eye is not looking into the camera, but this AI tool can make it so it looks like your eye is facing the camera. It's like, it's called eye contact, and it's part of descript. It was like, let me just do it like I'm reading, and then I'll have the AI make it look like I'm looking at the camera. Well, it's good, but it looks like I'm stoned the whole time, like my eyes are so low. Like, I don't think using videos, my performance is on point, but like, my eyes are killing it, dude. I'm like, It's not usable.

Jase Souder: 00:07:00

i just wanted that from my new camera. We have about a an amazing camera guy. Now for this thing, it goes, Oh, lens.

Sean Stewart: 00:07:06

Wait, what is that?

Jase Souder: 00:07:08

It's a teleprompter thing. So you pop your phone in here, and it holds your phone. Y'all sit on my phone. I need that, right? Oh, it reflects what's on your phone into what is this called? This is called parrot teleprompter. Here.

Sean Stewart: 00:07:23

That's the name of the tool I'm gonna buy, right your brain, dude, because this thing

Jase Souder: 00:07:28

so you have, you gotta have, like, a good camera, though, right? And then, yeah, on your phone, yeah. Then here's what it does see. So it shows it backwards on your phone, and then it doesn't. That's so seeding.

Sean Stewart: 00:07:39

I remember buying this contraption, like, years ago, where I had to, like, build it myself. It was, like, biggest joke.

Jase Souder: 00:07:47

And for some reason, when it's on the lens, like, you know, there's the words being reflected. Well, I can see the words in here, yeah, when you put it over, it doesn't show.

Jase Souder: 00:07:59

Isn't that cool? That's great, man. I love it. I so glad I brought that.

Jase Souder: 00:08:05

For those of you at home, parrot, if you'd like to sponsor the show, let's get our affiliate link set up. All right, so let's talk about so the promised land. Here's the here's the point of this podcast. Sean, I really want to empower coaches to make the difference they're meant to make. Are wise. We believe you have a God given mission only you could do, and it could be fulfilled and funded through your business. And what we're moving to more in our company, we have black belt, which is how to do your one hour presentation, rock it out with the company as a whole, is moving to, though, is equipping coaches to get the right people and to lead them to what we call the Promised Land, like that ultimate good outcome of working with you, we call the promised land. And so we're focusing on three hours, three three areas. It's magnetizing people to you, which is a combination of your messaging in your marketing vehicle. It's methodology which is actually making a difference in their lives. And then it's mentorship, how to be the right mentor and how to pick the right mentor. So which of those are you most passionate about? Like, which one of those calls to you, or is, like, your real gifting, as you talking about your

Sean Stewart: 00:09:06

So messaging,

Jase Souder: 00:09:12

It's basically to you the right methodology, it being the right anymore,

Sean Stewart: 00:09:14

Definitely the third one, really, yeah, yeah, to me. And the reason why is because says being in it, right? I really, am really clear that my my gift, my talent, is being this. It's not doing this. It's not building this. You know, like I can teach systems. I've learned how to be a really good at creating tools and things like that for my clients. And I think that all that all came from insecurity and wanting to be something I wasn't. So I built myself into this person who I believed was more valuable if I did those things, and at the source who I am. And it goes back to like freestyle rapping is like, I'm a conduit. I am somebody who channels, and the more that I and give myself permission to be that transformation. Animal person, where it's like, it's not the things I build that cause transformation. It's who I be, and it's the energy that I transmit, and it's it's me being in alignment with my transformation. It means that I can transmit that to my people. So I have to be careful how I treat my body and how I show up, because if I'm feeling depleted, then I have nothing to give. And I seen that happen a lot, and I just think that that third one to me is that's where I'm moving and where I'm stepping into in this phase.

Jase Souder: 00:10:28

Oh, that's awesome. So what do you do to make sure you're being what do you say authentic the right person? How would you describe it?

Sean Stewart: 00:10:35

To me, it's all about creating momentum, right? So we look at it like there's these momentum spirals. And in life, you're either spiraling down or spiraling towards, like, what you don't want, or you're spiraling up and spiraling towards what you do want. And neither. It's never one. It's always only one or the other. It's never both. So you're either going backwards or going forwards. So what I find is that, like, when I've gotten into spaces and just to be transparent, the event that I ran, it really depleted me, like there was something about how i i managed myself in that event that didn't work. So I went through a real dark night of the soul after that event, because I was super depleted. I felt like I'd given everything. I didn't have anything left to give, and I had client calls, and I was just trying to, like, get by. And then,

Jase Souder: 00:11:20

sorry, let me ask a question. Are you talking about the live event you just did? Yeah, I am okay. The live

Sean Stewart: 00:11:24

event, the live event. Yeah. Okay. And so what I needed to do was get back to my practices, get back to health, get back to working out in the morning, like start my day on the right notes. Also get involved with some men's teams. My brother runs men's teams. He brought me into his team. And you know, there was something about that, the support my brother gave me during that time, the support of this men's group that I'm in right now, and accountability to do the right thing you were talking about that earlier, right? So, like, I'm just back on track with, like, the right inputs, getting back on track with listening to the right mentors, right? Listening to the right people who are talking in a way that aligns me to what makes me feel alive and makes me feel strong. You know, I personally have felt like a lot of the stuff going on in America right now is a little challenging for for me, there's things going on that, you know, I can look at and can collapse me internally, like I whether it's not feeling safe or feeling concerned about the future or feeling concerned about how people are being treated, these things, you know, entered into my mind, and I we become what we think about. And so I had to learn how to block all that stuff out again and get myself focused on my health and my strength. So that's now been, you know, four weeks since I really got back on the horse with that. And I just feel like, I feel like it doesn't see the old, the paradigm where I was sinking and collapsing. It feels like there's nothing I can do to create the success I want. Like, no actions work, like everything I would call myself the cooler, you know, it was like, everywhere I turn. Nobody wants what I have. And this way of being, where I step into really like honoring my my being in a place of strength and being in a place of power, I feel like there's nothing I can do that goes wrong. I feel like there was nothing I can do to turn off the right prospect.

Sean Stewart: 00:13:20

There's nothing I need to do in a way to stop the flow of leads and clients coming to me. Everything I say is coming from a base of alignment and truth, and so everything that comes back to me is good because I set this foundation up, and that, to me, makes it makes my life work really well. It's like, it's not about what I'm be, what I'm it's not about what I'm doing. It's about who I'm being and from there, like my business, my life, my relationships, it all starts flowing to the working

Jase Souder: 00:13:48

He said this, I just interviewed someone else for a podcast today, and they were talking a lot about their physical health. There's, there's something that has shifted in the market. And I don't know if it's the biohacking or what, but you know, and when we start, well, you've been, how long you been doing this? 16 years. Almost 16 years. Yeah. I mean, 20 something years. Did you actually work for Anthony Robbins, or you went to a bunch of his stuff or what?

Sean Stewart: 00:14:09

No, I got trained by one of his primary mentor, one of his primary proteges, this guy who built a whole program and trained people on Team these technologies. And specifically, I spent a whole year in a practicing of his strategic intervention process and getting feedback, working with clients, and getting like scored on my skill level, really, until I got to mastery. It was very rigorous, and it made me like I done like 1000 plus strategic interventions with with clients. So it made me, like, really good at identifying patterns, transforming those patterns, and I'm bringing that back like I hadn't done in a while. I just did it with a new client, say, about a 90 minute session, sometimes two hours, but I'm bringing it back. I just had a client that moved forward with one of those sessions today, so it. One of my favorite things, but it's, again, it's all transformation. It's like the real work.

Jase Souder: 00:15:03

That's awesome. Do you say who that coach was? I so I were my first mentors. And I don't mention his name because he's very mixed. I'll say whose name is sometimes, but he's got a very mixed reputation. So, so I know some people like to mention

Sean Stewart: 00:15:16

This guy doesn't have a mixed reputation. His name is Jeffrey suey. He runs a program called blinking master coach University, master coach University. And so, yeah, he's amazing because he worked with Tony for a long time, and so he he came out of that with like, rock solid like skills and ability to train people. He was one of the best trainers in my entire career, because he was less about making the money and the ego, and he was more about really helping people, like at all costs.

Jase Souder: 00:15:43

That's beautiful. I love it. Who are some of the other people that you worked with? I mean, I read your bio, you said, Brendon Burchard, Dean, let's Yeah.

Sean Stewart: 00:15:54

So Brendon Burchard was a big influence. Bob Proctor was a major influence for me. Lisa sasovich was very, very influential. I've worked with so many people. Sometimes I blank out on the the top people. You know, there's talkie Moore. I think he's amazing. So those are some of the ones. But from a mindset standpoint, I would say Bob Proctor is probably close to the top of that list. And back in the day, it used to be Wayne Dyer was, like, my favorite personal growth, yeah.

Jase Souder: 00:16:24

So what I'm hearing there is, you have done a lot of training,

Sean Stewart: 00:16:28

Yeah? I mean, I can't even remember it. It's so long the list, it's overwhelming,

Jase Souder: 00:16:32

Right? Yeah, man, me too. A lot of mine was landmark. I mean, I started at a Marshall silver, and I've done, yep, Brian Clemmer and Associates. I mean, I've done a ton of Anthony Robbins too. Just a ton. Interestingly enough, we have a guy, we have an Airbnb here, and we have a guy came in town from Spain, and he's a big in a network marketing company over there. He's also a physician, and he's been a big studier of Jim Rohn, which I thought it was really interesting, because OGS definitely the OG that's almost Tony Robbins mentor, right? Like, yeah, he mentored Tony. So you do intervention. So are you bringing those back for one on one?

Sean Stewart: 00:17:14

Are you going to do, yeah, what I done, I'll do it in group. I've done it in groups several times. It's really built for it's a long and in depth process, depending on like, the person's willingness to kind of open up. Yeah, I love when I talk to people that are like, they just go to, like, the deep places first. But, you know, most people it's like, Layer, Layer, Layer, Layer, Layer, Layer. Okay, I think we finally found this thing. So it's a it's a lengthy process, but to me, what I love the most about it is I think that it's really when I look at who I am and what's made me who I am and and really one of the centerpieces of what's gotten me to this place in my life is the identity that I built through that process myself, of identifying a version of me that was A power powerhouse, and being able to condition that version on a dime. And that's what I'm doing with my clients. I'm really saying, Okay, we're gonna, we're gonna find the weakest part of you, the weakest identity, and then we're gonna flip it into the most empowering version of that. It's the same you, but it's, it's getting your needs met from an empowered version of you versus a disempowered version, and then if we can help you condition that so you do your rituals every day, your practices to get back into that version of you, then I feel like I'm doing something for somebody that's lifelong, that lasting impact. And it's not just about coaching where it's like, let me help you get clients and let me help you solve from stage. I love that stuff, but I think ultimately what I'm here to do is to create something where people are not the same person they were before they got a chance to work with me.

Jase Souder: 00:18:47

I love that. I feel the same way it you got to become someone new. So if someone's out there listening right now and they're like, What is the highest, best version of me? Who am I really? How? How did they find that out?

Sean Stewart: 00:19:00

Well, I do a process. We could do a really quick you want to do a quick version of it, sure. All right. So the questions that we want to ask is, first of all, where are you at right now on a scale of zero to 10 in terms of vibrancy and presence, right? And so you can give yourself a number. We don't have to do it full tilt right now, but this is the process in a nutshell, right? Like, give yourself a number, right now, okay? And then start asking your questions self, questions like, What am I grateful for? Who do I love in my life? What am I proud of? Right? Start opening up, like, focusing yourself in areas that start to move the needle. Then from there, I ask people to engage their body.

Jase Souder: 00:19:38

So judge, do it. Should we actually do it? Yeah, so, okay, so what's the first question? I'll give myself, like a seven. I think right now, this great when I'm on stage. I'm like 910, other times, I think, like a seven, my energy's dealing with some of the stuff I'm dealing with had just been kind of grinding on me lately. Yeah,

Sean Stewart: 00:19:57

Great. So what I then do is encourage. Encourage people to stand up. You don't have to, but physiology is so important, right? And I ask them to think of a time in which you were at a level 10, like you were mentioning the stage, right? So think of a time when you were on stage and you were just on fire. See that time in your mind, if you can, and take on the physiology of that version view, like, how did you stand right? What was the look in your eyes? What was the look in your face? Right? Like, what did you focus on at that point in time? What did you do with your body? How did you hold yourself right? What did you believe about yourself? What did you believe about life, and see if you can take on that moment like it's happening right now, right? If you need to walk around, if you need to do whatever you need to do, to kind of step into, okay, I remember that, yeah, I was focused on, you know, what I am, unstoppable. You know what I felt like I was had my power in my center, like I was alive. I was just feeling like, like life was something that was literally in my hands to mold, and I could create it and then understand, right? And then I'll ask people to double it, make it twice as good, triple it, right? What do we need to do to rise this up to a point where you're just like, Oh, where are you at right? Now on a scale of zero to 10, right? Give yourself a new number, right? And then ask yourself, what would I need to do to get up another notch? Because every person is different. Some people need to put water on their face. Some people need to go and do push ups. Some people need to do YMCA, right. Some people need to dance. Some people need to move right. What do you need to do to get yourself in that zone right? And so from there, you really rise into that place. And hopefully, if you do the work, and we can leave it there right now at that you get to a level 10, and then the question is, how long is that version of you? So that's

Sean Stewart: 00:21:47

the answer. Is, you can't answer who is my best self, because it's a beingness. It's something that you know when you're there. So you can name that version of you. But the answer is, actually, through actually embodying it? That's my answer to that question.

Jase Souder: 00:22:02

So joke about, like, it's something I could see from just doing this is I have not, like, I know how to get the peak state when I'm speaking, I can see where I have not been tapping into peak state or anything, doing the opposite and running the company important like begrudging and low energy and victim conversation, get awareness. So do you recommend going to that peak

Sean Stewart: 00:22:28

Yeah, of course, man, this is your life, right? Like, you got to live your life in a place to see. I think the mistake is thinking, you know, peak state sounds like it's a lot of work, and you think about rah, rah, and it's like energy, right? But the thing is, is that and to, and this is where Brendon Burchard would always say, is like every time I walk in a room, anytime I see a doorway, it was a trigger for him to say, level up to a 10. Who do I want to be for these people right now? So, you know, Brendan always talks about, you know, every person you interact with, it really is important for you to bring that level 10 to that relationship. So in that way, you know, whether it is, you know you feeling like you want to connect to your business, there's probably another level of bringing yourself into vibrancy and presence that's going to serve things, I assume

Jase Souder: 00:23:15

gotcha, huh? Okay, Dude, that's awesome, because I've actually emceeing a wedding this weekend. Oh, really, or the rehearsing center. Do you know what? You know Steve Larsen and Marley?

Sean Stewart: 00:23:28

Yeah, yeah. That's dope. That's, that's this weekend. That's, are you going to that? Are you coming out? But they're, they're in Boise, right? Yeah, we're sponsoring it.

Jase Souder: 00:23:36

Never sponsored a wedding.

Sean Stewart: 00:23:36

Oh, wow, that's dope. That's a great gig. I bet.

Jase Souder: 00:23:40

Yeah, it's in the wild. So it's like, we with the sponsorship. I think I could say what I got in it, I just won't say how much, but we're sponsoring the MC for the rehearsal dinner, and so there should be a lot of ballers there. And I think we actually, I need to reach out to start getting their names and stuff so I could introduce people appropriately, and then we're providing some paintings and stuff for them to auction to help raise money for charity. And then they're gonna have an upsell during the wedding. And I could say this now, because this this podcast will come out after the wedding, and it'll be 1000 bucks, I think, and people get a mastermind with Russell Brunson and Steve and some other Stu McLaren, and then I get to be on the faculty for that, so that'll be good positioning. Man, that gets $2 yeah, some really cool people. And then, um, and by the way, Deji is listening. These are the conversation, kind of conversations that I typically would have with Sean and other speakers. We just start talking about what's up in life. It's a lot opportunities available. That's why one of my favorite things about being a speaker as speakers, hang out with speakers. That's like, just how it works and how it flows, yeah? So then we've got, there's other stuff that comes with it, too. Oh, we're, we're going to use their studio and produce a book as well. So it's all really good sponsorship. It's kind of, it's rotten pimp spots for your wedding, right?

Sean Stewart: 00:24:56

There's a, yeah, but it's a marketing wedding, right?

Jase Souder: 00:25:00

Do you ever get nervous or insecure because they're part of me? Like, oh, I mean, all these ballers

Sean Stewart: 00:25:04

Worse,I think that. I think it's, I personally think that's part of the human experience. But I assume there's those kind of people that, like, I never get nervous or anything. You know, I never get insecure. It's like,

Jase Souder: 00:25:18

So tell me about more about being a mentor. So what else? How do you pick a mentor? What do you look for to pick a mentor? What do you look for in a mentor?

Sean Stewart: 00:25:26

You know, I think there's a couple things for me. The first one is that I really feel something that lights me up about them, like there's just this intuitive thing, like, when I first got connected to Peng Joon, who I've worked with a lot, I don't know if you've ever heard of, like, watched his stuff, but he got off stage, he was in Facebook ad, and he was just, like, he was just talking about how there's, you know, YouTube and all these different social media channels are kind of the new version of of media today, you know. And he was like, using an example, like, Instagram is like, you know, is like what TV used to be, and this is like that. And I just thought, I just like this guy. He's like, cutting edge, he's on the speaker trick. He knows a lot about, you know, social media. So it's just that energy, like, I really feel like this guy represents the energy that I'm about, or this woman does. So there's an energetic thing. I felt the same way with Lisa sasovich, you know, I really admired her, her her ability to to create a really powerful business around speaking. But authenticity was at the sorcery, and I felt that another mentor of mine, Jesse Cornyn, from Thrive Academy, when he was on stage, it was the first time that I realized that energy is real. Like I was like, energy was a concept to me before, and his energy from cage, I'm like, he was, he really energy is actually a real thing, like I could feel his energy. So for me personally, there's an energy where I get lit up when I'm in the presence of something. There's something I feel. And then the other thing that I look for is I'm trying to find mentors that have a lifestyle, business, that I want to emulate. You know, I think one of the mistakes that I've made is to go for mentors that are they? They have these results that I want, but when I look at what they're doing to create those results, I don't want to do that. Yeah, I don't want to work that hard. I want to

Sean Stewart: 00:27:15

hustle that hard. So nowadays I look a lot more at, okay, is that person living the kind of lifestyle that I want to have, because I like business that is not all consuming. I like to be able to do my art. I like to be able to have my family go on vacations, you know, I don't want to be grinding all the time. So that's another piece of it to me. And then the other thing I would say is just that I'm looking for somebody who has a skill set that is just a missing piece for me, like I there's these, these, these pieces of business skill set that I need, or mindset skill set that I'm missing, and I just want to fill that gap. I want to figure that thing out.

Jase Souder: 00:27:52

That's awesome. Yeah, I just heard someone say recently, never pick a mentor you wouldn't trade places with. I was like, Oh, I like that. Or at least that area of life where they're mentoring you. Yeah? That makes a lot of sense, yeah? Cause there's a lot of people. I think it's my impression is it's gotten better in the last five years, especially. But 1015, years ago, there's a lot of people who look great on stage, behind the scenes, though it was just a track, or it was just what I heard, that super driven, nothing else matters, lifestyle, not just who wants that kind of stuff. So, yeah, so how do you get people to you? Are you still doing the home stadium tours? Are you still teaching that?

Sean Stewart: 00:28:31

Yeah, I'm still doing that. I'm still leveraging joint venture partners. I had a great webinar a couple weeks ago. I've already gotten three clients from that. So that's consistently produces. The other thing that I'm really good at is obviously speaking and getting on stages. And we've done a lot of speaking this year, so a lot of clients should come from that. But I just stay in touch with people. I'm pretty good about consistent outreach. I keep a list of people, and it's amazing how leverage that is. It seems so unleveraged, you know, it's like, I got a list, and you're calling people. But the reality is, there's a lot of hot opportunities, if you put energy out the way you do, and I do. I mean, there's people there that are just like, kind of waiting for you to, like, remember them. And so you send that like, message, hey, it's been a while, and then hopefully, like, I do, you have a workshop so that they can, kind of, like, it's kind of a double tap where it's like, I'm reaching out, and then they, like, grab, like they jump on a live virtual workshop I'm doing. Then it kind of like propels that desire forward. I've had a lot of people book lately who I just reached out to, followed up from my three day events, things like that. You know, those, those two things work really well. I don't get a ton of clients from social media. Like I said, I'm building out these Facebook ads. So speaking my own events and follow up has pretty much been the bulk of where opportunities have come my way.

Jase Souder: 00:29:52

It's shocking to me how many people won't pick up the phone and meet the phone call. And when I don't do it, and then I do it, I'm like, wow. Well, that was really easy, and look how much business we're

Sean Stewart: 00:30:02

Yeah, yeah. It's crazy, something, you know, I think most people didn't learn that skill. It's one of those missing skills for people. I did because early on, and I'm sure you did, because we were in this before it was the internet, it's like, you know, it was like, not knocking on doors, per se, but it was just picking up the phone, because that was, that was what we had.

Jase Souder: 00:30:23

Well, the other thing I tell people all the time, if you want to get on stage, the two best ways are, rock the stage you're on, because someone will come and say, we'd be on my stage. And then the other is, just be at a live event and rubbing elbows with people, because then you meet the sponsors or the other speakers. And then once you get on stage at an in person event. It opens all kinds of doors, because then the other speakers want you. You get to meet them as friends. You get to meet in the green room. Speakers, hangout. Speakers, sponsorships open. So we just actually signed up for another couple of sponsorships that are in New circles for us, and I'm very excited about them tonight. Yeah, cool. Share them with you offline if you want to talk about some of this. Yeah. This, yeah, that's dope.

Sean Stewart: 00:31:03

I love the new circles,

Jase Souder: 00:31:05

Yeah, because a lot of the circles were hit Sean and I brought a lot of the circles, and you see some of the same people event after event, yeah, prevent, and they've been, like, picked over the poor people, and they've been sold to death. And just,

Sean Stewart: 00:31:19

I'd love to join your programming. But I just, I just was on Jason's mastermind, doing that. It was also on Sarah's mastermind, Sarah's event. It's like, All right, yeah, okay, the drilling.

Jase Souder: 00:31:32

So what other tips you have? Like, real hardcore tips, speaking, sales, marketing, mindset, business success, like, what do you see working today?

Sean Stewart: 00:31:40

So I think that joint ventures are untapped. I think that is kind of crazy to me, like it's like, for me, like, I can't believe how, like, I came out of my three day event, and I had earlier in the year, set up enough joint ventures where I already had these in the pipeline. Like, even this month, we have two people mailing for us because of something I did, like, four or five months ago. So I just have these set up, and it's like, I didn't have a lot of energy, as I mentioned. I was coming out of my event, I was a bit depleted. And then I'm like, Look, I've got this JV partner. And then I did that webinar that I did for you, which is about the group programs, how to, how to launch a 5k group program. And boom, you know, like opportunity flowing in my in my world, from literally feeling like I wasn't sure what was coming, and then it was like all because I had a joint venture partner. So I think that is a strategy that is unbelievably valuable. It's not easy, it's not perfect. It has its own challenges. But to me, that's something that I know will work if people will work it, but most people don't work it. The other thing to me is just, you know, being able to create a talk that's effective. You know, I just think there's nothing like, especially you me, like the way that we're able to help people communicate. I feel like, you know, being able to communicate in a way that has the right ideal client self select to want to book a call or want to move forward, that's, that's just something that just works. I think that the thing I learned recently about that that's really interesting going back to energy and beingness, is that if I am not locked into my fire energy, it doesn't matter what I say from stage, it's not going to convert. I had, I had a lot of speaking gigs this this year, leading up to my three day event, I spoke more than ever this year. I mean, I was on stage two or three times a month. I went to big events, I did a

Sean Stewart: 00:33:28

bunch of sponsorships, and I was a little confused, because I wasn't getting the kind of response I normally do. And after I let it settle, I realized I was too beholden to the slides. I'd gotten into a rhythm where it was about, Do this, do this, do that. And I had forgotten the centerpiece of, like, the real, true, authentic energetics of what do I feel right now? Not, What did I feel when I wrote this? Yeah, but what do I actually need to say right now? I feel like that's the essence of how you can convert if you're speaking from stage that people don't talk about.

Jase Souder: 00:34:01

Hmm, I love that. That is awesome. You triggered me to want to talk about something else. You know, we I we sold for selling into that live event that we did, the in person one my first stage did like 10% of the room, which I was really happy about, especially because we're moving them from virtual to in person. But then the numbers kept going down, and then all the stages we were on had way fewer people than they promised. So we wound up having fewer people at the event than we expected. Want to be in a great event, and I know your pain, though, because I was like, Why are my numbers going down? I haven't yet figured out why my close rate went down. I'm not sure about that yet. I thought it would have got up to 20% but moving people, I think, from virtual to in person, is a challenge. I think something

Sean Stewart: 00:34:48

So, yeah, and moving people from in person in person is a bit of a challenge, too. I found out because, you know, people don't want to fly, or they come up with some excuse last minute. I mean, like there was a lot of people. Who purchased a product that came with a ticket, and they were pretty bought in. They started coming to the calls. But then as they got and they committed, and they verbally committed to my team, like, couple days leading up to it, and then, boom, boom, boom, boom, boom, this person's like, you know, because the riots were going on in LA, oh, I'm talking like it's not even in LA, it's in San Diego. Like, I don't want to be close to it. I'm like, do you understand the way that California is laid out? So people are, like, ready to come up with a reason why they won't leave their house? Like, they're very covid, sort of like, trained, you know, in my experience.

Jase Souder: 00:35:33

But we had a we had someone who was on our team, and they had a connecting flight. They live in Canada, through the states, and they were so nervous when they go back to Canada, like, I'm so glad to be out of that took terror, totalitarian regime and doubt about the state. Oh, I guess, I guess some Canadians have been stopped. Sorry. You know, I guess it's up to some people. But still, it's like, come on, you can't let that fear on you. Yeah, you can. Oh, man, that's crazy. So what's one thing you wish you'd known when you were starting like, if you were doing it over,

Sean Stewart: 00:36:05

I think what I wish I had known is that I've got to build my leadership skills strong earlier, like, I've got to learn how to be better at hiring and Bringing on team members get better at the conversations around how much you pay people, and, you know, the the whole because it's something that I didn't learn at that phase. And now I'm I feel like I'm paying the price, like it's one of those pieces where I need to leverage better. I need to bring people on. I need to have more people on my team. But there's a part of me because, you know, I'm so trained by the coaching space, where it's like, everything's like, you know, everybody's offer is like, 10,000 or above. So it's like, how do you bring anybody in our team? It's gonna, like, Baby, corrupt me, you know. But it's not true. It's about being able to find the right people for the right roles and having a system. And, you know, I've learned enough to see that, like, you know, people have a lot of, you know, support on their team, but, you know, they're outsourcing or whatever. So I feel like that's something that really, I really wish that I had dug into more and got stronger and leadership and bringing people on. Another thing that I would say is that I don't, I think there's a myth that it's all gonna come like, if you find this one magical funnel, or this one magical thing, like, there's just one thing that's going to make my like, even people on on Discovery calls, like, when you're doing, when somebody's doing a discovery call, reader, they're like, What do you think thing is? Like, what's the thing? You know? And to me, I don't think that success is one thing. I think that is actually a compound of things. It's an emergent property, you know. It's various things that come together to create it. And I think it's really was the case where I was thinking it was one thing, and then I, like, get myopic, and I focus on the thing, and all these opportunities fall away because I'm not

Sean Stewart: 00:37:52

following up, because I'm not, you know, putting the energy out to JV partners. So there's a lot of things that we do, and they work together, and that's what makes me successful. And I see my clients, they're just not doing enough, like different things. It sounds weird, because I don't want them to be split, but I do want them to be have a variety of actions that they're taking. And so I feel like it's important to get out of like one thing's going to save me, instead of realizing it's a variety of habits and things that actually equals success, and you got to get that rhythm going.

Jase Souder: 00:38:25

I got so many thoughts about that. Yeah, I can see too something I discovered about myself in the last year I had it. We were going to do a million dollar event, and then we were made whatever that meant, like, I don't know if that meant I could quasi retire or pay off my house and then slack or the word, I don't know what I thought it was going to be, something has shifted in me, though, in the last year, I really get and I'm not a fan of the word grind. I'm going to use it now, though, just to describe the day to day, the The grind is the way the day to day is the way. I don't like the word grind, the daily work. It's like, yeah, what I realized is, we're not going to quit. We're not and I think part of it was last year having the baby. I was wondering, Oh, should I just shut the business down for a year and hang out with the baby for a year? And part of me is like, I kind of wish I had through a rough year. And part of me is like, we met some amazing clients now who I'm really close with, that I just love, and they're right on the precipice of really turning things up. What I realized, though is, no we're gonna keep making we're gonna keep doing what we're doing, just bigger and better, no matter what the sales look like. And a big epiphany at my last event. So we had our three day in person event that we did the offer day to and I don't know how many sales we had, whatever say three or four. Instead of being freaked out, I was just like, okay, you know, if we just get three sales at 20,000 at 60,000 bucks, and we spent probably about that much to run the event, put everything. Together pay for all the sponsorships. We paid for all that. But I was like, okay, whatever, we're gonna be all right. And then by the time the whole event was over, we had 10 sales, right around 200,000 so that was different for me. Though. Something really shifted in me. It's just like we're gonna keep going either way, so we're gonna be okay either way. The

Jase Souder: 00:40:21

money's gonna flow either way. And now we're looking at some really big sponsorships, like next level stuff. How do you get your so let me ask you this. How do you choose, how what's your decision made? Making matrix, and how do you choose what you're gonna do next, especially if it's like, got a pucker factor to it

Sean Stewart: 00:40:39

Do next. What do you mean?

Jase Souder: 00:40:42

We're looking at a $30,000 sponsorship, or this other 15 one, or a package, or, you know, some other stuff like that. How do you make those choices and decisions?

Sean Stewart: 00:40:51

Yeah, I generally do it because I have an event and I'm looking for the right audience and the right match. You know, I'm trying to find. And, you know, I have, I feel like I'm somewhat limited to the relationships I have, and so I have opportunities that come, and I'm choosing between, you know, three or four different opportunities. And it's really not a matrix. It's really not like some kind of overarching thing. I think I'm doing my best to make the best decision I can in the moment. And I say sometimes I'm wrong, you know, I don't think that I have the best strategy of all time, and I have made some decisions. I had an opportunity where I think it could have gone a lot better. It was probably just me that directed. But we had 200 people in the audience. I did not get anywhere near the conversions into my live event from that that I thought I should, and so I don't know, but that audience was not really a match for my stuff. Yeah, so I thought the I was bought into, like, wow, I get in front of all these people, they have money, you know, but I didn't actually think about their psychology and whether they were the right thing. And now I'm in this, I'm on this, like, I've got, you know, four hours before my talk, I'm watching, I'm watching presenter after presenter bomb, because they, too, didn't anticipate the audience, and they weren't the right fit. And I'm saying to myself, I gotta rewrite my entire talk to communicate to this audience. I'm spending time trying to rethink it while I'm there, still bombed, still didn't do well, and at the end of the day, you know, it was really, it really got me. It actually sent me in it to a bit of a spiral. But ultimately, I think that it was telling me that either I need to be very mindful about choosing the right audiences and be like, make sure that that is a non negotiable, or I'm saying the wrong message. Like, and I gotta go cater to these other audiences, which, as much as that sounds crazy,

Sean Stewart: 00:42:47

there's, there's a part of me that does sometimes think that my message could be wider and it could be more it could be more impactful. Like, I don't have to just speak to coaches and entrepreneurs. Like, I sometimes think that I'm built with a personal growth message that a wider audience could actually, I could expand my reach by being less niched down. So that came up too well.

Jase Souder: 00:43:10

If you're doing the lower price point stuff, there's an opportunity for that, right?

Sean Stewart: 00:43:14

Yeah, yeah. And that's actually something I want to do. Want to put together just the straight up Personal Growth program, and I'm thinking that maybe that's my my membership. I haven't quite figured out either that's my membership or I'm going to take all my speaking stuff and make that low cost and actually flip it and make my my high ticket, the personal growth since in my heart, I think that's the thing I'm actually here to do. So why would I undervalue it? So I'm a little I'm a little uncertain about those choices at the moment,

Jase Souder: 00:43:41

Yeah, that's the question. Do you go low dollar and go wide, or do you keep it higher dollar and it'll work out? You'll probably actually, I bet you wind up doing a combination of both. Yeah, for sure. Okay, awesome. So okay, we're winding up a couple more questions. What are you reading right now? Or what's been super influential to you recently.

Sean Stewart: 00:44:01

So I am reading two things. One of them is the breaking the habit of being yourself. Dr, Joe Dispenza, I'm enjoying it. I don't know. Have you read it?

Jase Souder: 00:44:13

No, I haven't. I think I have it on my audible library though.

Sean Stewart: 00:44:18

You know, I like the science approach to basically, it's like, it's breaking down quantum physics and like, how to how we create these habit patterns, that we basically create the same results, because we can't break out of those patterns. And so it's kind of the science of how to think differently and so that you can create different results. I really like it. The other thing that I'm reading is, really, I'm going through this book called The abundance book, which is John Randolph price, and it's very small book, but there's this prosperity challenge, and I'm doing it with my clients. So we're on day Today's day 21 and you read this statement, you get connected to a 10 Minute Meditation. So highly recommend the abundance book if you want to connect into money mindset stuff. The abundance. This book

Jase Souder: 00:45:01

Who was the author again?

Sean Stewart: 00:45:02

John Randolph, price, it's a green book. It's a great classic. Highly recommend

Jase Souder: 00:45:09

That's awesome. So anything, any other great stories, or anything inside your heart to share?

Sean Stewart: 00:45:15

Well, first of all, just really great to be with you. I really enjoyed our last time together, we were like, at that hair salon in Boise, hanging out. Remember, we had a great night that night. And you know, we had also gone to all that place the day before with your entire group and got a chance to decompress with everybody at the spa or whatever it was that was so nice. So I just love that connection that we have, and I'm grateful to see you again. I was like, I haven't talked to Jason forever, so that's really what's on my heart. Is just the opportunity to reconnect with you and just overall, for the people listening, I think that, I think that it's, it's a sprint, it's a spiritual and a transformational message at the source of this recording or this episode, you know, I think that it's about really finding what it is that you love and trusting that you got to be in that space in order to create your results. I think that the idea that, you know, results are strategy is 90% sorry, strategy is 10% mindset is 90% I think it's the truest thing. I think that systems, and, you know, there's a lot of elements in that night, in that 10% of strategy, it's not to be taken lightly, the 10% that is strategy, but you don't have the right mindset if you're not coming from the right place. I personally think that it's really hard to create results because the universe is not in concert with you. So the opposite is like it flows, and you're open to opportunities everywhere, and then they just keep popping. So that's what I want for everybody.

Jase Souder: 00:46:48

That is awesome. How can people find you? Sean,

Sean Stewart: 00:46:52

Yes, so just go to my website, rockyourgift.com. You can check out more about what we're doing, learn about our upcoming events, and that's pretty much the best place you guys.

Jase Souder: 00:47:01

Sean is awesome. Sean, thanks for coming on, man. Love you buddy. So good. It's loving. Too great to see you. So Sean and I are gonna pop over to speakers greenroom.com. It's the speaker's green room where speakers hang out. We're gonna do a little behind the scenes, and then Sean has an amazing gift for members of the speaker's green room. So join us at speakersgreen room.com.