Episode 8

full
Published on:

24th Jun 2025

Objection Handling 101 for Coaches Who Hate Selling Cover | 008

You won’t believe how much I learned about coaching by flying through the skies. 

This episode takes you back to my early days as a flight attendant—before stages, before coaching clients, before I knew what personal growth even was. I share how mandatory customer service seminars transformed not just our airline (from worst to first!) but set me on the path to impact. I saw first-hand how training in emotional regulation, personality types, and objection handling shaped my ability to lead, influence, and defuse tension in the air—and later, on stage and in coaching rooms. 

You’ll get fast, powerful tools to manage conflict, stand firm when clients get emotional, and respond to objections with wisdom instead of reaction. Plus, a hilarious moment from the skies that proves how genius a well-placed “pattern interrupt” can be. 

Key Takeaways

  • How to defuse objections by focusing on emotion—not logic. 
  • A flight attendant’s secret to dealing with “sky-high” conflict. 
  • What four personality types teach you about sales and coaching. 
  • The #1 mistake coaches make when clients get upset. 
  • Why listening—not fixing—can resolve most client issues instantly. 

 

About Jase: 

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. 

https://worldclassspeakeracademy.com/ 

https://www.instagram.com/worldclassspeakeracademy/  

https://www.linkedin.com/in/jasesouder/ 

 

 

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About the Podcast

To The Promised Land Podcast
Where Leaders Become Catalysts for Change
Are you a coach, speaker, or mission-driven leader with a message that can transform lives? Then To the Promised Land is your next must-listen.

Hosted by Jase Souder—nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy—this podcast is your roadmap to reaching the people you’re called to lead and guiding them through real, lasting change.

Jase believes your God-given mission can be fulfilled and funded through your business. And he’s here to help you speak with purpose, sell with heart, and lead with power.

You’ll explore everything from digital marketing and offer creation to faith, personal growth, and becoming the kind of leader people trust to take them through the rough terrain—toward their transformation.

If you're ready to grow your influence and impact, you're in the right place.

Let’s get your people To The Promised Land.

About your host

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Jase Souder