Journey Crafting: Designing Customer Experiences That Last
Why do some businesses feel natural and effortless to interact with—while others feel clunky and frustrating? Dr. Andrea Peer reveals the secret behind designing customer journeys that spark connection, trust, and loyalty.
With over 18 years in UX research and a PhD in Human-Computer Interaction, Andrea shares her Journey Crafting Framework—a proven method to transform how entrepreneurs approach customer engagement. She explains why technology should be treated as a tool, not the solution, and how to integrate both the emotional and functional sides of the customer journey.
From common funnel mistakes to the power of empathy-driven design, Andrea uncovers how ClickFunnels and other platforms can be used flexibly to match your service model. Her insights make it clear that customer experience isn’t just about growth—it’s about building meaningful relationships at every stage.
Key Takeaways:
- The Journey Crafting Framework and how it transforms customer relationships.
- Why entrepreneurs must see technology as a tool, not the solution.
- The balance between personal growth and customer engagement.
- How Andrea bridges the gap between ClickFunnels (and similar platforms) and unique service models.
- The role of research and user experience in scaling a business.
- Practical ways to map your customer’s emotional and functional journey.
About the Guest:
Dr. Andrea Peer is a customer experience strategist, designer, and researcher with a PhD in Human-Computer Interaction and over 18 years in UX research and product design. She is the creator of the Journey Crafting Framework, a human-centered approach that helps entrepreneurs design meaningful customer journeys, and co-founder of Geek Out, a community of ClickFunnels 2.0 power users. As a ClickFunnels ambassador, Andrea empowers business leaders to align technology with empathy-driven design, transforming funnels and memberships into engaging, flexible, and loyalty-building experiences.
Website: https://www.geekoutconnect.com/
About Jase:
Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement.
https://worldclassspeakeracademy.com/
https://www.instagram.com/worldclassspeakeracademy/
https://www.linkedin.com/in/jasesouder/
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