Episode 11

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Published on:

12th Aug 2025

From Midlife Pivot to Proven Results: The Power of Coaching with Katie Sevenants & Dr. Susan Blumberg | 011

Most people over 50 start to slow down—but not Katie Sevenants. After decades as a top performer in network marketing, she now travels the world showing women how to show up powerfully on camera. From mindset to marketing, Katie's mission is clear: help women realize the best chapter of life may just be the next one. 

Then I sat down with Dr. Susan Blumberg, a psychologist turned coach with 40 years of experience and a passion for families navigating ADHD, autism, and twice-exceptional kids. We talk about the power of proven methodology, what it takes to create lasting change—and how switching from therapy to coaching gave her more freedom, faster results, and better outcomes for the families she serves. 

If you’ve ever felt like it’s too late to pivot, too risky to show up online, or too complicated to package your knowledge into a business—this episode will shift your mindset and show you what’s possible. 

Key Takeaways

  • How visualization can transform your confidence and presentation skills—on stage or on camera. 
  • What “twice exceptional” means and why most schools still don’t know how to support these kids. 
  • Why methodology matters more than motivation—and how evidence-based programs increase your client results. 
  • The surprising difference between therapy and coaching—and which one helps people move faster. 
  • How two women in very different fields built second-act businesses with freedom and purpose. 

 

About the Guests: 

Katie Sevenants is a champion for women’s confidence, connection, and visibility—especially for those stepping into their next chapter. As a Confidence & Beauty Mentor, speaker, and coach, she helps women embrace their unique gifts, show up with courage, and create more impact in business and life. With 23 years in the beauty industry and a growing coaching practice, Katie empowers women to be seen, heard, and valued—without needing to change who they are. 

She believes true beauty is found in owning your story, supporting one another, and daring to shine—especially when life says it’s “too late.” As a proud mom, adventurous GiGi, and lover of community, Katie brings joy, honesty, and inspiration to every space she’s part of. 

Through sisterhood, support, and a little sparkle, Katie reminds us all: confidence isn’t about being perfect—it’s about being powerfully you

https://themidlifemakeover.com  

 

Dr. Susan Blumberg is a coach, author, wife, and mother with over 40 years of experience as a psychologist. With a background in cognitive behavioral therapy, she now coaches families of teens and young adults—especially those navigating ADHD, autism, and twice-exceptional profiles—to move forward with clarity, structure, and success. 

Susan blends decades of clinical expertise with practical, results-driven coaching. She is the co-author of seven books on relationships and parenting, including resources for families with special needs. Whether she’s helping clients improve communication, build executive function skills, or reclaim confidence, Susan’s mission is simple: equip families with tools that actually work. 

https://drsusanblumberg.com/  

About Jase: 

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement. 

https://worldclassspeakeracademy.com/ 

https://www.instagram.com/worldclassspeakeracademy/  

https://www.linkedin.com/in/jasesouder/ 

 

 

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Transcript
Jase Souder:

here with Katie seven hits. And Katie was 23

Jase Souder:

year business owner, 23 years and one of the top producers in

Jase Souder:

a huge network marketing company, I believe, and you

Jase Souder:

still have a big team. Yeah, that's not what you do now. Now

Jase Souder:

you travel around the country, around the world, and help women

Jase Souder:

be more confident on camera and help use video to make more

Jase Souder:

sales.

Katie Sevenants:

I love it. Yes, yes.

Jase Souder:

So welcome to the promised land. It's good.

Katie Sevenants:

Thank you. Thanks for inviting me.

Jase Souder:

Cool. So, so our focus is we want to really look

Jase Souder:

at one of the three M's. So which of these you're more most

Jase Souder:

passionate about? So the first m is magnetizing people. The

Jase Souder:

second M is methodology that makes a difference, and the

Jase Souder:

third M is being the right mentor. Which one is like most

Jase Souder:

exciting to you?

Katie Sevenants:

I like the mentor part because I feel like

Katie Sevenants:

that's something that I work mostly with women over 50 that

Katie Sevenants:

are questioning their own worth and value, and so when I love

Katie Sevenants:

watching them realize their own potential, and then we get to

Katie Sevenants:

mentor other people and help them. So maybe it's not so hard

Katie Sevenants:

when they're raising their family, or they're taking the

Katie Sevenants:

next step in life, when their kids are leaving home and

Katie Sevenants:

they're not sure where to go. So

Jase Souder:

what to you? What does it take to be a great

Jase Souder:

mentor?

Katie Sevenants:

I think about the people who've mentored me

Katie Sevenants:

and who have made a huge impact in my life. And there are parts

Katie Sevenants:

that I take from all of that and just really thinking about how

Katie Sevenants:

they have shifted things for me, not telling me how to be, not

Katie Sevenants:

telling me what to do, but modeling in front of me the way

Katie Sevenants:

I want to treat other people, the way I want to learn and

Katie Sevenants:

grow. And to me, that's that's being a great mentor. You don't

Katie Sevenants:

have

Jase Souder:

to say names, like, I don't always name mine. And

Jase Souder:

like, who is one of your your top mentors?

Katie Sevenants:

There's a woman that has shifted my mindset so

Katie Sevenants:

much in things that I didn't think were an issue for me, you

Katie Sevenants:

know, perfectionism and stuff like that, but she just helped

Katie Sevenants:

me recognize some things, and showed me another way to look at

Katie Sevenants:

things, to another way to think, another way to believe, another

Katie Sevenants:

way to see a situation. And that shifted a lot for me, but way

Katie Sevenants:

back, a long time ago, probably the first person who ever helped

Katie Sevenants:

me understand the power of visualize visualization was a

Katie Sevenants:

basketball coach I had in high school helping me with free

Katie Sevenants:

throws. I mean, that's something you do every day, over and over

Katie Sevenants:

and over and over again, and it was so hard, wouldn't, nobody

Katie Sevenants:

was getting it. And he taught us how to visualize the event

Katie Sevenants:

actually happening the way you want it, and the crowd cheering

Katie Sevenants:

for you afterwards, and the whole picturing something

Katie Sevenants:

already done. And he stands out for me a lot that was a very

Katie Sevenants:

long time ago. Did your free throws get better? Yes, yes,

Katie Sevenants:

almost immediately, yeah.

Jase Souder:

So do you do this visualization now? Yes, I do.

Jase Souder:

How do you use it now?

Katie Sevenants:

Now I do it well, when I have an audience of

Katie Sevenants:

whether I'm teaching makeup or I'm getting on stage and

Katie Sevenants:

coaching people, it's thinking about what the result I want for

Katie Sevenants:

them, what how do I want them to feel after my presentation? How

Katie Sevenants:

do I want the connection that I have with the people I'm working

Katie Sevenants:

with? What does that look like as it's already after it's

Katie Sevenants:

already happened? Not it's going to happen, but this is how it is

Katie Sevenants:

when I'm finished and celebrate.

Jase Souder:

I think too many people don't realize that doing

Jase Souder:

a presentation is very much like engaging in a game, like, there,

Jase Souder:

it's not necessarily competition, well, it's

Jase Souder:

competition with yourself, but it's like, there's a start,

Jase Souder:

there's an end, there's a goal, there's metrics to see if you

Jase Souder:

win, and then there's gonna be ups and downs, or times you're

Jase Souder:

challenged. And so I remember my first hypnosis show, I had a CD

Jase Souder:

I would listen to, or it was about, it was about speaking.

Jase Souder:

Was picturing the audience cheering for you. And I remember

Jase Souder:

my first and my that hypnosis shows like my first public

Jase Souder:

performance. I remember sitting in the car listening to that

Jase Souder:

hypnosis CD and then going inside doing my show. That's

Katie Sevenants:

good, yeah, it helped from the beginning. It's

Katie Sevenants:

get in that get in that feeling right away. Love it.

Jase Souder:

So what's been the the biggest challenge for you

Jase Souder:

about being a great mentor? I wonder if you had to learn the

Jase Souder:

most

Katie Sevenants:

that it's okay to try take steps forward,

Katie Sevenants:

whether you know what you're doing completely or not, it

Katie Sevenants:

doesn't have to be perfect, and you can still make a difference

Katie Sevenants:

when you're helping someone, when you're taking those steps

Katie Sevenants:

forward, you can still make a difference in their life. You

Katie Sevenants:

don't have to have it all figured out at the time you go.

Jase Souder:

So we were talking about your your coaching, yes,

Jase Souder:

so Katie's in my program, and we've been we've seen you a lot

Jase Souder:

over the last year. Yes, you have. For power days and other

Jase Souder:

stuff we've talked about, freeing people up to really have

Jase Souder:

charisma on camera. So how does that play into it? Like, like,

Jase Souder:

what are some of the what are some of the secrets to really

Jase Souder:

turn up your charisma and your confidence on camera,

Katie Sevenants:

recognizing your strengths? First of all,

Katie Sevenants:

being big, being dramatic, to a point, depending on what you're

Katie Sevenants:

speaking about, but getting out there and capturing someone's

Katie Sevenants:

attention right away. So many times you see videos, I see

Katie Sevenants:

videos of people who are like, Hi, I'm Katie, and I help women

Katie Sevenants:

on camera. And let's wait for a minute until everybody shows up,

Katie Sevenants:

until people get on and what I really feel is so important. We

Katie Sevenants:

know video is really important, but capturing their attention

Katie Sevenants:

right off the bat with under three seconds. How do you do

Katie Sevenants:

that? Like start with a hook. Start with what they want to

Katie Sevenants:

hear. Start with something, a line of something that is going

Katie Sevenants:

to grab their attention right off the bat and then take a

Katie Sevenants:

breath and go into your introduction. Hi, I'm Katie.

Katie Sevenants:

I've been doing this for a long time, and I can help you. And

Katie Sevenants:

then let's go into more detail on the topic.

Jase Souder:

I was just at a mastermind, and a guy in there

Jase Souder:

who's killing it in YouTube said that he doesn't make the video

Jase Souder:

until he comes up with a great hook and a great what is it

Jase Souder:

called? The image that shows me to play YouTube thumbnail until

Jase Souder:

he has a great thumbnail and a great hook, he

Katie Sevenants:

doesn't even make the video. I mean, those

Katie Sevenants:

two things are really important. I don't post it until I have a

Katie Sevenants:

hook. But GPT is very helpful as well. Shortened version the

Katie Sevenants:

thumbnail, I don't even think is as important sometimes. Why?

Katie Sevenants:

Because not, not everyone's going to see that unless they're

Katie Sevenants:

specifically going to your channel to look through your

Katie Sevenants:

videos. Yes, you need to have it and you need to have the hook

Katie Sevenants:

right on the screen. But

Jase Souder:

yeah, so let's go back to kind of jumping around.

Jase Souder:

We're going backwards a little bit. You mentioned you played

Jase Souder:

basketball in high

Katie Sevenants:

school. Yes, I did way after no no intramural

Katie Sevenants:

in college, that was it.

Jase Souder:

How did playing sports or basketball as a team

Jase Souder:

equip you for today, that

Katie Sevenants:

whole team atmosphere? That's something

Katie Sevenants:

that I truly believe in I've heard it, and I will probably

Katie Sevenants:

get it wrong, but you can go fast alone, and you can go far

Katie Sevenants:

as a team, something like that. I learned team sports early on,

Katie Sevenants:

and that's something I encourage my own children to do. You learn

Katie Sevenants:

that you can only go so far as yourself and your own

Katie Sevenants:

personality. We've learned a lot about that as well. But when you

Katie Sevenants:

can incorporate the strengths from other people as a

Katie Sevenants:

collective, the group, the community, you all rise

Katie Sevenants:

together. That's awesome.

Jase Souder:

Yeah, I've had to learn that too. It's so what do

Jase Souder:

you what are your top tips right now on any the following,

Jase Souder:

speaking, sales, marketing, mindset or business success.

Jase Souder:

What are you most excited about speaking sales, marketing

Jase Souder:

mindset, business success?

Katie Sevenants:

Well, I love Mindset and Marketing. Those are

Katie Sevenants:

my two favorites. I think because mindset was a big issue

Katie Sevenants:

I had, I put caps on myself as I was learning and growing, and

Katie Sevenants:

when I can see those walls come down for other people as well.

Katie Sevenants:

It's like, oh my gosh, we can change the world. We just have

Katie Sevenants:

to think differently.

Jase Souder:

Yeah, I really don't believe there's any person

Jase Souder:

out there who can't have success, right? Like, it's about

Jase Souder:

mindset, like one things I really believe. I believe a lot

Jase Souder:

of people that society would call dumb, just they think

Jase Souder:

they're dumb and so they don't even give

Katie Sevenants:

themselves a chance to learn. Well, the more

Katie Sevenants:

they say that they don't understand things. Yeah, but we

Katie Sevenants:

can, we can change. We've seen it right in front of us. We've

Katie Sevenants:

seen it, yeah, some of us can let things go.

Jase Souder:

So what books are you reading right now? I

Katie Sevenants:

read on repeat. Change your paradigm. Change

Katie Sevenants:

Your Life

Jase Souder:

by like you read it over and over. Change your life.

Jase Souder:

Change your life. Cool. What else

Katie Sevenants:

I read? I'm a sucker for I love personal

Katie Sevenants:

development books, so I read a lot of that. Oh, I know some

Katie Sevenants:

friends who are writing books too. Read those too.

Jase Souder:

What personal development books have you read

Jase Souder:

recently?

Katie Sevenants:

I just, I'm reading one magic mind, magic,

Katie Sevenants:

Dr Dodie, that's another one on visualization and mindset. And I

Katie Sevenants:

love that one, and it's so there's so much talk about

Katie Sevenants:

mindset being Woo, woo, which I love, and he's a neuroscience

Katie Sevenants:

scientist, so he talks about the science behind it, and

Katie Sevenants:

specifically what things to do and in what order, because

Katie Sevenants:

that's what makes a difference and locks it in your brain.

Jase Souder:

You know, I really think, well, at least. The

Jase Souder:

circles I'm in. Anyone who calls stuff woo, woo in a derogatory

Jase Souder:

term is just missing the boat like woo. Woo is what makes it

Jase Souder:

what. So I was at a mastermind, a guy who was the CMO of

Jase Souder:

Clickfunnels, and a bunch of people in there. Then you

Jase Souder:

looking at them with these people, they're all woo, woo.

Jase Souder:

And we all he was doing this guy, Steve, was doing a

Jase Souder:

presentation, he goes something, woo, woo. And the whole audience

Jase Souder:

just spontaneously went, woo, woo. And it was so funny. But

Jase Souder:

it's like, the Woo, Woo is what makes it work, yeah, and woo

Jase Souder:

doesn't have to be weird, and it's not weird anymore. And

Jase Souder:

like, I'm a strong Christian, and what I think is science is

Jase Souder:

just starting to catch up to a lot of what it says in the

Jase Souder:

Bible, and a lot of what woo, woo or stuff is like now they're

Jase Souder:

figuring, oh, this actually, for instance, I was listening to Joe

Jase Souder:

Rogan last night, and this, you know, not working, not woo woo,

Jase Souder:

necessarily. But there was a guy who had this theory that human

Jase Souder:

involvement part of it happened because, way back when they ate

Jase Souder:

mushrooms, because they're just swarging for food, they ate it,

Jase Souder:

but he had this theory that mushrooms caused them to make

Jase Souder:

more connections of sounds and lights and start to develop

Jase Souder:

language. And in the last, I don't know how much time, I

Jase Souder:

don't remember what they said, but they've proven, in the like,

Jase Souder:

clinically proven now, that psilocybin causes neurons to

Jase Souder:

grow and neural connections to be made, so there's actually a

Jase Souder:

backing for it. And so my what I'm saying by that is I really

Jase Souder:

believe that there's, there's all these things that we learned

Jase Souder:

in personal growth over the years, and people are putting

Jase Souder:

out, they're finding the science for it, like, you know, and talk

Jase Souder:

about gaining rapport Well, now they found things called mirror

Jase Souder:

neurons, and how it causes us to actually experience what other

Jase Souder:

people are experiencing. I've been seeing for 20 years. The

Jase Souder:

emotion of the speaker becomes the emotional audience, like it

Jase Souder:

starts to just come together.

Katie Sevenants:

It makes sense, and we just haven't taken the

Katie Sevenants:

time. I it probably was something people discussed a

Katie Sevenants:

long time ago, and then it gets sort of tucked out of us as we

Katie Sevenants:

grow now, we're finally coming back more into that. I love it.

Katie Sevenants:

Yeah,

Jase Souder:

me too. It's awesome. So what's next for you?

Jase Souder:

What's What's your next big

Katie Sevenants:

goal? My next big goal is get in front of a

Katie Sevenants:

lot more women who need some help showing up and getting

Katie Sevenants:

visible.

Jase Souder:

Why? Why is that important? Because I

Katie Sevenants:

feel like women over 50 tend to all of a sudden,

Katie Sevenants:

they hit a number, and they just stop, and that's like the end,

Katie Sevenants:

and they go by the recliners and sit in front of the TV. And I

Katie Sevenants:

don't want to be that. I don't want to see that.

Jase Souder:

That's awesome. Yeah, I definitely don't want to

Jase Souder:

see that

Katie Sevenants:

either. Yeah, we got grandkids. I have

Katie Sevenants:

grandkids. Yes, I want to get out there and play. And there's

Katie Sevenants:

so much more to life. What if the next chapter is the best

Katie Sevenants:

chapter? Right? The kids have relaxed. The kids are doing

Katie Sevenants:

their own things. It's time for you, your spouse, yourself, just

Katie Sevenants:

to get out there and and truly live your life the way you want

Katie Sevenants:

to. It's a

Jase Souder:

great line. What if the next chapter really is the

Jase Souder:

best chapter? That's awesome. So how can people find you

Katie Sevenants:

the midlife makeover.com? Really? Yeah, I

Katie Sevenants:

know

Jase Souder:

you have that URL. That's Yes, I do the midlife

Jase Souder:

May. We'll put in the show to show Awesome. Yeah, the midlife

Jase Souder:

makeover. I don't

Katie Sevenants:

know what comes after midlife. I don't think

Katie Sevenants:

that word is nearly as fun as the midlife makeover. So wait,

Katie Sevenants:

what after that? Then what's next? Like, we just have to mid

Katie Sevenants:

life is fit the other half? Oh, oh, I have to work on that one.

Jase Souder:

No, but I get what you're saying. It's like,

Jase Souder:

there's early life, there's mid life, then what's Yeah, and then

Jase Souder:

it's just like dead or old and decrepit

Katie Sevenants:

exactly. I don't want that. We have to come

Katie Sevenants:

up with a new name. You can do it,

Jase Souder:

man. Now you got me.

Katie Sevenants:

Thanks so much for coming on. Thank you. I had

Katie Sevenants:

fun.

Jase Souder:

So you're a ballerina.

Jase Souder:

Susan L. Blumberg: I started dance lessons at three. I

Jase Souder:

crushed my foot. Little girls like to slide in big, thick

Jase Souder:

socks on slippery floors, and I tripped and went down and

Jase Souder:

squished my foot. And so they put me in dance lessons instead

Jase Souder:

of physical therapy, but then I crushed it again when I was

Jase Souder:

seven years old, and so they told me I'd probably never be

Jase Souder:

able to go up on point because I had ripped my Achilles tendon.

Jase Souder:

And so they put me in modern dance at that point, and I

Jase Souder:

continued with lessons, and then in college, I added tap dancing

Jase Souder:

and jazz. And because I lived in New York City, I was very

Jase Souder:

fortunate. My modern dance was with a high level dancer from

Jase Souder:

the Martha Graham Dance Company, a very famous company, and my

Jase Souder:

jazz and tap were with members of the Alvin Ailey Dance

Jase Souder:

Company, another very famous dance company. So I got very

Jase Souder:

high level lessons, and I was in a performing troupe in both high

Jase Souder:

school and. An audition only performing troupe when I was in

Jase Souder:

college in Massachusetts. So I had dance lessons from three

Jase Souder:

until age 22 when I went to graduate school and became

Jase Souder:

sedentary because there was way too much to do in graduate

Jase Souder:

school to have time for daily dance lessons. I

Jase Souder:

didn't know you did that. You know, I watch a

Jase Souder:

Tiktok, and they do these, I don't like that dances someone

Jase Souder:

does just for attention, but they'll be these viral ones, and

Jase Souder:

they're so cute. And there's this one, I don't remember this

Jase Souder:

woman's name, but she's a choreographer, and this one

Jase Souder:

piece she did took off and, like, just this one move. It's

Jase Souder:

so cute. I'm like, I want to, I want to take dance lessons. It

Jase Souder:

just looks like so much fun.

Jase Souder:

Susan L. Blumberg: Well, during the pandemic, I took classes

Jase Souder:

online with the Mark Morris Dance Company, another modern

Jase Souder:

dance company, until I became ill and I gained too much weight

Jase Souder:

to be able to do it comfortably. But it was so nice at my age to

Jase Souder:

go back to the beginner lessons and feel the body memory of, Oh,

Jase Souder:

wow. I do know all the moves. I may not be able to participate

Jase Souder:

in the class the full way you do at a 20s as opposed to 60 year

Jase Souder:

old, but the body memory of my body being able to move through

Jase Souder:

space was so gratifying.

Jase Souder:

Oh, that's so cool. So we're talking about dance.

Jase Souder:

Let's talk about what you actually do. So so let me read

Jase Souder:

your bios. So I'm here with Susan Blumberg, and I have a

Jase Souder:

coach, author, wife, mother, 40 years as a psychologist and now

Jase Souder:

a coach. And you work with families of teens and young

Jase Souder:

adults were ready to move forward in their lives. So why

Jase Souder:

are you making a switch from being a like a psychologist with

Jase Souder:

an office and all that, to coaching?

Jase Souder:

Susan L. Blumberg: Well, I still have an office. It's funny the

Jase Souder:

way you said that. Well, I know it from being a psychologist to

Jase Souder:

a coach, because I'm trained as a cognitive behavioral

Jase Souder:

therapist, and that is very skills oriented, what we believe

Jase Souder:

as a cognitive behavioral psychologist is that the way you

Jase Souder:

think and feel informs how you behave, and so that the way you

Jase Souder:

can change what your behavior and actions are is by changing

Jase Souder:

the way you think and feel about things. So if you have anxiety,

Jase Souder:

if you have fear, if you have a troubled relationship with your

Jase Souder:

parents or your siblings or with other people in any part of your

Jase Souder:

life, that changing the way you think and you feel, and I make

Jase Souder:

that distinction very carefully between your cognitions and your

Jase Souder:

emotions that we then can produce change in your behavior.

Jase Souder:

What do you mean by cognition? Cognitions are things you think.

Jase Souder:

I think this is going to hurt me. I think this work is too

Jase Souder:

hard for me. I think I can't speak on stages because it's too

Jase Souder:

difficult and I'll do a poor job. Feelings or emotions are

Jase Souder:

anger, anxiety, sadness, depression, okay, and we mix

Jase Souder:

them up because we say, I think I'm scared. You don't think

Jase Souder:

you're scared. You think you can't do it well, but you feel

Jase Souder:

scared. So we teach people how to make those changes, and then

Jase Souder:

we can move on to changing their behaviors. Now, I did that work

Jase Souder:

for many years, and then realized that what I really

Jase Souder:

wanted to do was just teach the skills, and doing that in a

Jase Souder:

coaching context is different than the way you do it as a

Jase Souder:

therapist, so as in a coaching context, it's more educational,

Jase Souder:

it's more straightforward. You can be more directive. It's not

Jase Souder:

therapy. Therapy has a whole lot of other pieces contained within

Jase Souder:

it and a whole different methodology to use, but coaches

Jase Souder:

take what we call a psycho educational approach. It's just

Jase Souder:

like coaching in sports, you'll learn the game, you'll learn the

Jase Souder:

rules of the game, and then the coach stays back here and sends

Jase Souder:

their team out there onto the field where they play the game,

Jase Souder:

and if they stumble and make mistakes, they come back in and

Jase Souder:

the coach says, You did this great. You did that great. Now

Jase Souder:

let's tweak the parts. You stumbled on this part of the

Jase Souder:

game. You missed that play, you didn't catch the ball, you

Jase Souder:

didn't pass it to the right person. And the coach takes the

Jase Souder:

responsibility of tweaking every tweaking everybody's

Jase Souder:

understanding of the rules. Maybe somebody needs to work on

Jase Souder:

their fitness, and so then you drill them, and you drill them

Jase Souder:

and you drill them. I'm sure you've been in situations games

Jase Souder:

when you were younger, the cross fit you do now Jase, you drill

Jase Souder:

and drill and drill until you have that mental memory and that

Jase Souder:

muscle memory to go out there and do it correctly. Mm, hmm,

Jase Souder:

that's what I do now for the kids I work

Jase Souder:

with. So what's, what's an example of something

Jase Souder:

you could do now that you couldn't do that, or how you had

Jase Souder:

to do a practice that was limiting for you compared to

Jase Souder:

what you can do now?

Jase Souder:

Susan L. Blumberg: Well, yeah, I could talk about that, but I

Jase Souder:

think the important piece is what I could do then is I waited

Jase Souder:

more for the family to process their emotions before we could

Jase Souder:

move forward. Now what I do is we identify a goal, we figure

Jase Souder:

out an action plan for taking care of that goal, and I teach

Jase Souder:

the skills

Jase Souder:

so it's kind of more proactive. Yes, it's

Jase Souder:

extremely proactive. Because I hear people. The reason I'm

Jase Souder:

asking is, I've heard people over the years. Could I don't

Jase Souder:

know a lot about the world of counseling, but I've heard

Jase Souder:

people over the years talk about working with a counselor versus

Jase Souder:

a coach, or the results they produce. And then I've heard a

Jase Souder:

ton of people go to events and say, Oh, it's like I got 10

Jase Souder:

years of counseling in one weekend. I'm not really sure

Jase Souder:

what people mean by that.

Jase Souder:

Susan L. Blumberg: Well, that's exactly what it's about therapy,

Jase Souder:

which is a little different than counseling. Therapy is an

Jase Souder:

intensive exploration of your feelings, your thoughts, your

Jase Souder:

relationships with other people, right? I don't do any of that in

Jase Souder:

coaching. I look at the big picture with you, and I narrow

Jase Souder:

laser focus on what are the things that are holding you

Jase Souder:

back? Let's make a plan to handle that. Got it. You know,

Jase Souder:

you need a ladder. Let's build a ladder. I don't worry about your

Jase Souder:

feelings about that ladder. I wake sure it's a sturdy ladder

Jase Souder:

that will handle it's the right length, it's the right height,

Jase Souder:

it's strong enough for your body type. And we build that ladder

Jase Souder:

and you climb that mountain.

Jase Souder:

Which one's more fun for you? Coaching.

Jase Souder:

Susan L. Blumberg: The coaching sounds like, yeah. 30 years of

Jase Souder:

psychology was fabulous, and I helped hundreds, if not 1000s,

Jase Souder:

of families in 30 years as a psychologist, I am very proud of

Jase Souder:

the work I did. I co authored seven books on relationships and

Jase Souder:

marriage. I wrote a book on parenting children with special

Jase Souder:

needs. I am super proud of my work, but what I do as a coach,

Jase Souder:

I see much more immediate results, and I get great

Jase Souder:

feedback from my clients.

Jase Souder:

That's awesome. So what what initiated or

Jase Souder:

instigated this pivot, this change?

Jase Souder:

Susan L. Blumberg: Well, in Colorado, there were some issues

Jase Souder:

around the licensing board. There were some legal issues,

Jase Souder:

and so I decided, rather than get involved with that, I would

Jase Souder:

drop my license as a psychologist and move forward as

Jase Souder:

a coach, which gave me so much more freedom. Isn't

Jase Souder:

that interesting? How many pivot points we have in

Jase Souder:

life? This is not the same. Similar to me, I was running. I

Jase Souder:

had houses years ago and just lost them in the recession, and

Jase Souder:

I was renting for years, and my now wife, and I were renting a

Jase Souder:

place, so we had no intention to move, and the landlords were

Jase Souder:

like, we're moving back in. It was during covid, so we had to

Jase Souder:

move like, well, let's see if we could buy and we did. We bought

Jase Souder:

a home we love, and I don't know if we would have made that shift

Jase Souder:

if we didn't have to. Yeah. So is the grass greener now

Jase Souder:

Susan L. Blumberg: for me, it is, you know, I make more money

Jase Souder:

than I did before. I one of the things that changed me, I was

Jase Souder:

already a coach before the pandemic, but one of the things

Jase Souder:

I did for myself the very first year of covid is I decided to

Jase Souder:

invest in a branding and marketing program smart so

Jase Souder:

that's where I started. And I had always just been referral

Jase Souder:

only, and I had a very part time business. It brought in some

Jase Souder:

money, but my husband was the main breadwinner for our home

Jase Souder:

and our children, and I had always worked part time and

Jase Souder:

taken care of our kids, who, as you've heard me say in my

Jase Souder:

presentations, have special needs, I want to talk about them

Jase Souder:

next. Okay? And so I decided to invest in a branding and

Jase Souder:

marketing program and learn how to have a name for myself, a

Jase Souder:

brand for myself and a business. You know, in psychology grad

Jase Souder:

school, they don't teach you how to run a business, and I have

Jase Souder:

always said, if they had only told me to buy stock in Procter

Jase Souder:

and Gamble who sells tissues, I would never have had to change

Jase Souder:

charge a client a penny. I could have absolutely supported myself

Jase Souder:

just with stock and Kleenex tissues, but it didn't work out

Jase Souder:

that way. So I had to make a living, and then I went from

Jase Souder:

that program to Sarah Gray, who's another coach who has

Jase Souder:

really helped me identify many of the skills. And after some

Jase Souder:

time working with her, I met you, Jase, and now I've been

Jase Souder:

working with you for two years, because even though I've had a

Jase Souder:

lot. Of experience speaking in front of large stages. It was

Jase Souder:

teaching and educational, and I've never learned how to sell

Jase Souder:

myself on a stage and sell my material. And so I see a real

Jase Souder:

evolution over the last five years in now being a business

Jase Souder:

woman and bringing my materials to my audiences, instead of

Jase Souder:

sitting back in that office and waiting for people to come to me,

Jase Souder:

who else? Yeah, this is the one industry being a

Jase Souder:

coach, where we where the marketers hat, the salesperson

Jase Souder:

hat, the delivery hat, the accounting hat, the client

Jase Souder:

Susan L. Blumberg: follow that, and they have to do the work and

Jase Souder:

see the clients. Yeah,

Jase Souder:

all of those hats. So what you're we were talking

Jase Souder:

about your bio before we started recording, and you said, for

Jase Souder:

families who are ready to move forward. Then you mentioned your

Jase Souder:

kids. So what's that about? Like, who's your who's your

Jase Souder:

passion, your specialty,

Jase Souder:

Susan L. Blumberg: or so? One of the things that's interesting is

Jase Souder:

I was in my field, working with families for 10 years before I

Jase Souder:

had a child of my own, my oldest daughter is 30, and then I had a

Jase Souder:

few years apart, two children with special needs. Both my

Jase Souder:

children are labeled what's called twice exceptional, and

Jase Souder:

that means that they're gifted, highly gifted, and have

Jase Souder:

disability labels, and that for my son, includes ADHD and

Jase Souder:

anxiety. For my daughter, it includes autism, Tourette

Jase Souder:

Syndrome, panic disorder and what's called non verbal

Jase Souder:

learning disability, which doesn't mean that she's non

Jase Souder:

verbal, but has difficulty with non verbal skills like math and

Jase Souder:

directions and some non verbal social issues, and I was already

Jase Souder:

in the field. So when I had the children, I was able to take

Jase Souder:

them to get diagnosed very early in their lives, which doesn't

Jase Souder:

happen for many families who aren't already connected to the

Jase Souder:

community of disability workers, and I was able to get them into

Jase Souder:

the right kinds of therapies and the right kinds of supports. And

Jase Souder:

of course, our home was immediately designed to support

Jase Souder:

them right from birth. They had people coming into the home to

Jase Souder:

provide them services. They got occupational therapy and so on.

Jase Souder:

Because this is what I was doing for my clients. And so the

Jase Souder:

clients that I see now, the vast majority of them, the children,

Jase Souder:

have some kind of neuro divergent label. They have ADHD

Jase Souder:

or autism or a learning disability. But many of them are

Jase Souder:

also gifted. And I run a Facebook page for the last 12

Jase Souder:

years called parents of twice exceptional children. We have

Jase Souder:

over 26,000 members from all over the world, though most of

Jase Souder:

them are from the US, Canada and United Kingdom. But I have

Jase Souder:

people from Singapore, Egypt, Malaysia, everywhere, asking for

Jase Souder:

help with children like these. So as I said, about 80% of my

Jase Souder:

clients carry some kind of disability label. Most of those

Jase Souder:

are also twice exceptional, so the kids are also gifted. That's

Jase Souder:

a profile that's difficult to work with, and schools are not

Jase Souder:

always ready to handle it. About 20% of my cases don't have a

Jase Souder:

significant label of some kind, but are struggling, struggling

Jase Souder:

with their parents, struggling in school, and still need help.

Jase Souder:

That's a I'm

Jase Souder:

glad you're called to that and you can do it. So

Jase Souder:

one of things we'd like to look at is the three M's, and that's

Jase Souder:

magnetizing people to you, like getting clients, the methodology

Jase Souder:

actually being effective, and then mentorship being the right

Jase Souder:

mentor. So I want to ask you about that a moment. First

Jase Souder:

though, what's besides your kids, take your kids off the

Jase Souder:

table, just clients, what's one of the most rewarding results

Jase Souder:

you've been a part of producing for a family?

Jase Souder:

Susan L. Blumberg: I have two right now who are different

Jase Souder:

stages in their lives that I talk about. One is my client,

Jase Souder:

Adam. He had failed at three high schools in four years when

Jase Souder:

he came to me, and he had never gotten help for his ADHD had

Jase Souder:

never gotten accommodations in school, and I got him

Jase Souder:

identified, and I got him those supports in school. But after a

Jase Souder:

year of working together, he came to me when we were

Jase Souder:

discussing, okay, what progress have we made I do regular check

Jase Souder:

ins with my clients every few months after a year, he said the

Jase Souder:

single most important thing I had done for him was teach his

Jase Souder:

parents communication skills. He said, he said that, he said

Jase Souder:

that, I said that my he was 19 at that point, and he said for

Jase Souder:

the first time ever, he thought his parents were talking to him

Jase Souder:

with an attitude of trust and respect, instead of just

Jase Souder:

lecturing him or telling him what to do or nagging him. He

Jase Souder:

said it was a total life changer, learning the

Jase Souder:

communication technique I had taught him, and he. Recently,

Jase Souder:

about eight months ago, came back to me he had lost the first

Jase Souder:

job I had helped him find. He was back living in his mom and

Jase Souder:

dad's basement because his roommate situation hadn't worked

Jase Souder:

out, and he wanted my help again. Now he's 21 he's still

Jase Souder:

living at home, but I helped him find a professional job as a lab

Jase Souder:

tech in a blood bank, and makes my heart. He is back in college.

Jase Souder:

He went to college after not thinking he could do it, so I

Jase Souder:

really helped him with his mindset and his self confidence.

Jase Souder:

He just finished his first semester this past June, and he

Jase Souder:

texted me while I was here to say he has signed up for three

Jase Souder:

classes this coming semester. That's awesome. So he and this

Jase Souder:

is the very exciting part. When he first came back to me a

Jase Souder:

couple of months ago, he was having some arguments with his

Jase Souder:

mother. They were sharing a car, and he told me that they

Jase Souder:

remembered to sit down and use the same communication

Jase Souder:

technique. Really not with me, reminding him, he sat down and

Jase Souder:

said, okay, Mom and Dad, let's use that old technique. And they

Jase Souder:

worked out the car. I had

Jase Souder:

a question about that. Did you teach the

Jase Souder:

technique to him and the parents, or just him? No,

Jase Souder:

Susan L. Blumberg: no, I meet with the parents. Okay, that's

Jase Souder:

really awesome. Yeah, it really was,

Jase Souder:

really was when, like, you know, your stuff works

Jase Souder:

well, then you see it works. Yes, like script. So those three

Jase Souder:

M's, which one? What's your biggest like piece of advice,

Jase Souder:

tip for our audience, to help our audience, help more of their

Jase Souder:

people, to either magnetize their clients in to have the

Jase Souder:

right methodology, to be effective, or to be the right

Jase Souder:

mentor, or choose the right mentor. I'm

Jase Souder:

Susan L. Blumberg: going to pick methodology. I really thought

Jase Souder:

about this prior to talking to you, because, of course, I was

Jase Souder:

going to say mentorship, my relationship with those kids, is

Jase Souder:

the most important thing. But I'm going to pick methodology,

Jase Souder:

and I'll tell you why. Yeah, a lot of people offer programs

Jase Souder:

that they say are going to help kids. A lot of schools say

Jase Souder:

they're going to offer programs with executive function skills,

Jase Souder:

that's planning and organization, but they don't,

Jase Souder:

they're not successful, and it doesn't stick, like

Jase Souder:

communication skills or social skills, or they offer planning,

Jase Souder:

planners and calendars to kids. Methodology in this field is

Jase Souder:

only effective if it's evidence based or research based. That's

Jase Souder:

what it means. It's only effective if we can prove that

Jase Souder:

it is going to show a distinctive effect from before

Jase Souder:

to after and into the future. Just like my client, I have

Jase Souder:

research that proves the communication technique I teach

Jase Souder:

has long term impacts. I can prove that the eight identified

Jase Souder:

executive functioning, organization and structure

Jase Souder:

deficits that I identify in my clients are the ones that are

Jase Souder:

most important to teens and young adults, and I know how to

Jase Souder:

address those with those kids, and I can prove based on

Jase Souder:

research that the daily living plan that I teach to my clients

Jase Souder:

will help them move forward in their lives. There is solid

Jase Souder:

research in each of these areas

Jase Souder:

that would help make sales sure I agree with

Jase Souder:

that. So how can that coach at home map this over to what

Jase Souder:

they're doing.

Jase Souder:

Susan L. Blumberg: You can learn these strategies and skills. I

Jase Souder:

can point you to places if you want to be a coach in the same

Jase Souder:

field I am I can point you to what I'm asking learn those

Jase Souder:

skills. What I'm asking is more what's a tip you

Jase Souder:

can give any coach, whether you know, we have coaches who are

Jase Souder:

doing finance, coaches doing health, to with to help their

Jase Souder:

methodology is it find evidence based research that shows this

Jase Souder:

and then learn those skills and implement it to their business.

Jase Souder:

Or

Jase Souder:

Susan L. Blumberg: yes, that one's easy for me, yes. Don't go

Jase Souder:

by the seat of your pants. Don't recreate the wheel. This stuff

Jase Souder:

is out there. The US government actually has something called

Jase Souder:

the What Works warehouse, really, my communication program

Jase Souder:

is in that government database. Wow, it's based on research that

Jase Souder:

proves it works. There is something called the SEL social

Jase Souder:

emotional learning skills warehouse. It has a whole

Jase Souder:

database of social emotional learning programs.

Jase Souder:

Most people don't that's awesome, too, because as

Jase Souder:

a coach, if you could get on stage and say, this methodology

Jase Souder:

part of what our where to use a certain methodology, and it's

Jase Souder:

been proven out by X amount of people, or whatever, and it's

Jase Souder:

got. Stamp of approval, that would really increase conversions.

Jase Souder:

Susan L. Blumberg: I think so too.

Jase Souder:

How does a normal How does an average coach tap

Jase Souder:

into something like that?

Jase Souder:

Susan L. Blumberg: You just have to access the databases, do a

Jase Souder:

Google search. That's it. That's it. Say what you want to work

Jase Souder:

on. I work my three pieces that I teach in my coaching program,

Jase Souder:

and have for 10 years our communication skills. Of course,

Jase Souder:

I do the program that I helped create. It actually was my PhD

Jase Souder:

dissertation, my Well, my program, it's based on the work

Jase Souder:

by a company called prep, P, R, E, P stands, stands for pre

Jase Souder:

marital relationship education program because we originally

Jase Souder:

researched it for before and after marriage. We have seven

Jase Souder:

books in the series. Now. You could call it fighting for your

Jase Souder:

marriage by Howard Markman, Scott Stanley and Susan

Jase Souder:

Blumberg. We have a number of books in the series, my favorite

Jase Souder:

is 12 hours to a great marriage, because you can work on

Jase Souder:

exercises, all of which I wrote, whether you're working on your

Jase Souder:

marriage as an individual or as a couple, we have exercises in

Jase Souder:

every chapter that are proven to help you work through the issues

Jase Souder:

in your relationship.

Jase Souder:

Marriage was work, work. Yeah, married marriage's work.

Jase Souder:

Susan L. Blumberg: It's so much work. It is work, it is so much work.

Jase Souder:

Like and things need to be scheduled. Yes, they

Jase Souder:

do. We have been hope Betsy doesn't kill me for sharing

Jase Souder:

this. We've been learning intimate time needs to be

Jase Souder:

scheduled.

Jase Souder:

Susan L. Blumberg: That's correct. Can Happen. My husband

Jase Souder:

and I have always scheduled our weekly talk time, yes, and we

Jase Souder:

schedule our intimate time, especially after we had

Jase Souder:

children, yes, and he, he's here with me this weekend to even

Jase Souder:

though I'm spending most of my time here with you. Jace, he's

Jase Souder:

he went rafting today, and he's back at the hotel resting today.

Jase Souder:

So where we are, for to give context, is we did a

Jase Souder:

training called Rock the stage, got people up on stage, drilled

Jase Souder:

them, trained them, got a bunch of videos and photos. So he got

Jase Souder:

to go down the river today.

Jase Souder:

Susan L. Blumberg: Yes, he did. That's so awesome. On Thursday,

Jase Souder:

he went downtown, went around art galleries, took a tour of

Jase Souder:

the Capitol building. Yesterday, he hung out by our hotel pool,

Jase Souder:

but he came because I have some physical limitations, wasn't

Jase Souder:

sure what I could do, and he's been here to offer me moral and

Jase Souder:

physical support. I'm so glad he's here.

Jase Souder:

So what are there? What before we wrap, what's one

Jase Souder:

last tip you have on sales, marketing mindset to help a

Jase Souder:

coach like what's one of the biggest things in your journey

Jase Souder:

of growing and coaching a successful coaching business and

Jase Souder:

your therapy practice. Which one of the like, what comes your

Jase Souder:

heart like? I wish every coach could know this. Yes, I can.

Jase Souder:

Susan L. Blumberg: It's all about the mindset. I've learned.

Jase Souder:

I can learn marketing. I could read a book. I went and took a

Jase Souder:

marketing program. I'm learning how to sell from stage with you.

Jase Souder:

Jase, I'm not there yet, but I'm working on it really hard. I'm

Jase Souder:

working on it really hard. But I had to say, Yes, I can instead

Jase Souder:

of I don't know if I can.

Jase Souder:

I wish everybody just did that. It's hard I do.

Jase Souder:

By the way you're I think you're way better at selling from

Jase Souder:

stage. And you know, just for you guys out there, she crushed

Jase Souder:

you did. Awesome. Thanks. So where can people get in touch

Jase Souder:

with you? How can they find you?

Jase Souder:

Susan L. Blumberg: My website is Dr Susan blumberg.com to find

Jase Souder:

out about all my services. And if you'd like to schedule a call

Jase Souder:

with me, it's called coach susan.com

Jase Souder:

Awesome. Thanks for coming. We'll put that in the

Jase Souder:

show notes. Everybody, thanks for coming in.

Jase Souder:

Susan L. Blumberg: Thank you. Jase.

Show artwork for To The Promised Land Podcast

About the Podcast

To The Promised Land Podcast
Where Leaders Become Catalysts for Change
Are you a coach, speaker, or mission-driven leader with a message that can transform lives? Then To the Promised Land is your next must-listen.

Hosted by Jase Souder—nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy—this podcast is your roadmap to reaching the people you’re called to lead and guiding them through real, lasting change.

Jase believes your God-given mission can be fulfilled and funded through your business. And he’s here to help you speak with purpose, sell with heart, and lead with power.

You’ll explore everything from digital marketing and offer creation to faith, personal growth, and becoming the kind of leader people trust to take them through the rough terrain—toward their transformation.

If you're ready to grow your influence and impact, you're in the right place.

Let’s get your people To The Promised Land.