Turning Vision into Impact: Dr. Lori McDowell & Tatiana Bowers | 010

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Awesome. I'm here with Dr Lori McDowell. I don't

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know what it means that God has put so many doctors into my

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program lately. I don't know if it means I'm really detailed.

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You know, I had a few years ago. God put all these relationship

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experts in my program, and then right after that, I met Betsy,

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and then put all these health people in and took my journey,

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and now all these doctors, although they're in very

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different things, maybe I'm gonna be a doctor. So Lori is a

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best selling, award winning author, international speaker,

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life and mindset coach. Led her 30 years experience in corporate

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leadership and event planning with her coaching practice,

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helped visionary coaches create transformational solo line

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retreats without burnout or overwhelm. Through her done for

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you. Retreat she handles everything from concept

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execution so coaches can elevate their brand deep in client

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impact and deliver powerful, profitable experiences that

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align with their mission and expand what's possible. So to

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make everyone at home listening jealous, where are we going? In

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November, December,

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Dr. Lori McDowell: we are going to util a and utility, which

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most people probably don't know is a small island off the coast,

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U, T, I, L, a small island off the coast, small island off the

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coast of Honduras. It's close to Roatan, which is what people

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have heard of probably. But utility is, I like it better

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than Roatan, because it's not as commercial. It's, that's it

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team. If you guys can actually put a clip of that,

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or a zoom of that, like a map shot in the pod, that would be

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awesome. And if not just Google it, it's, uh, what is that?

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South America or Central Central America, Central America. It's

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like, dead set, dead Central America. Yeah. So you like it

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more. Why it's,

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Dr. Lori McDowell: it's not as commercial as utility. You don't

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get, wait, this is utility, not as commercially like Roatan or a

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lot of the Caribbean. You don't get all the people selling you

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stuff on the beach. It's laid back. It's very friendly, no,

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very, very little crime, very safe. And they just have, you

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can, pretty much in a week. You can explore the whole island.

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It's, it's small enough that you can, you can hit every beach

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there. You can hike to the top of the mountain. Oh,

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that's so awesome. So what inspired utility? I

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know, I know what I saw, but I want to hear

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Dr. Lori McDowell: where you I've been there twice before.

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Whale sharks. Utility is known for whale shark. That's it. The

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whale shark capital of the world you're you have a better chance

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of seeing a whale shark in utility than anywhere else. They

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have a whale shark research center, and I've been there

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twice and have not seen a whale shark, but I have done one of

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the most amazing scuba dives ever. We did a night dive in

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utils, and we actually saw coral spawn, which, if you've ever

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seen coral, yeah, normally, coral looks like a rock, but we

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were there and the coral, it was a full moon in August, I think,

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and coral spawns, apparently, on that time. And, you know, we're

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diving, and suddenly the coral starts opening up and sends

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1000s of these things into the air, and then all the fish come

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to eat all this stuff. And it's like, you're it was like being

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in an alien world.

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Oh, that's it. I went night diving in Maui, and

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it reminds me that song, walking on the moon by the police,

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because it's dark, it's black, except where your spotlight

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goes, and it's just, oh, it's magic. So we get a night dive.

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We can add one in if we want. So part of the reason I signed up

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for this trip is I from my original bucket list, you know,

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created as a younger man, three things I haven't done yet,

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President United States. I don't know if it was really on there.

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I don't know if I actually really believed it, but I was

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always on my heart to

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Dr. Lori McDowell: do it. There's that Rock Band. Maybe

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you can, like, play with them once and get that

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done. So, President, go in space and dive

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with a whale shark, and I want to dive with a whale shark, so

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we're doing this. So, so what I'm doing with Lori is we

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offered this to my highest level people, and it's gonna be a

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vacation, just to get away. We might do some breakthrough, some

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work. We'll probably do some master I actually want to talk

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to you about that, doing some masterminding, and then the i

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and then when we're there, just really having a vacation and

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bonding and just getting some time off, I am so stoked. And

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actually, I am horrible at planning and committing to

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vacations and knowing I have what I was just saying to Betsy

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at lunch today, I want to put our money down today, so it's

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like, locked in, locked in. So let's get that done. Okay, so

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what I want to talk about is, you know, this show is designed

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to help people, get their people to the promised land. And so we

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talk about how to magnetize people in how to be the right

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mentor and how to set up the right methodology. So how does

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what you're doing help and impact coaches to do any of

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those three above, magnetize methodology or mentorship,

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Dr. Lori McDowell: right? Well, what better way to magnetize

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your clients, than to spend a week with them or three days

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with them in a place where you're their focus, they're you

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know, they're your focus, and you're all together as a

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community, doing amazing things, whether it be vacation things or

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masterminding or coaching. So that's that helps with the

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magnet. And you give them something that's uniquely you.

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So if you plan a retreat, it's based on your vision and your

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idea and what you want to offer your clients. So that's

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something no one else can offer. So suddenly, you're not just any

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other coach. You're the coach that offers this. I mean, I'm

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the only coach I know of in the world that offers retreats that

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incorporate scuba diving and whale sharks. I don't, someone

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might, but I don't know of anyone. So you know, that's

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uniquely me. So that's the magnetize and mental momentum.

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So it's, it's magnetized methodology,

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mentorship. And here's what I see, too, on the magnetize

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thing, when you put on a retreat, and especially in the

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seminar and speaker world, it's a very small world. Word gets

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out. Oh, so and so is doing this. So even if people don't

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buy, my perception is when someone offers, and we're not

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talking about a retreat like at a hotel. We're talking about a

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high end, either experience or vacation. Word gets out, and it

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increases your positioning. And then you're talking about

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spending a week together when you go and play. What's that

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phrase? You can learn more about someone when you play with them

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in 30 minutes than knowing them for 30 years. So you're going to

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play together for seven years. So as a coach, you're going to

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have a lot to coach them on, because you're going to see how

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they show up, how they interact, how they are. And then if you're

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hanging out in a beautiful place and you have a high so, so we've

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been talking about this, right for people watching at home,

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Lori and I've been, have been noodling on this, and that the

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trips could be used one of a couple ways. Correct me if I'm

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wrong. But one is, like a just pure vacation fun. Hang out with

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your people, let them bond, but you're always going to have

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something to sell. The other way is newer people, and this is

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your opportunity to sell your high ticket item. And then the

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third way, I'll get to in a minute. So on either one of

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these two, just spending a week with people, the pocketbooks are

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going to open and they're going to want more,

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Dr. Lori McDowell: right? Because they're going to see

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what it's like to be with you, and they're going to want to be

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with you all the time.

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Yeah, and there's conversations that happen. I

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remember, when was it Tony Shea that owned Zappos? I don't was,

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but they, when they designed their campus, they designed it

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so that people would accidentally interact from

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different parts of the company, and the idea is these

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interactions would cause amazing stuff to happen. And so I have

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found when I'm at a retreat or a vacation or something like that,

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with other speaker friends, just the conversations that have

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organically over a drink or just chilling like magic tends to

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happen in those conversations,

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Dr. Lori McDowell: right? Yeah, yeah, the dinners, the lunch,

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breakfast, are more valuable, even than any planned

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activities, most of the time, just spending that time there,

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being yourself.

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Yeah, and then I'm thinking too, if you ever do one

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that's like a mastermind or like a JV type setup, you go diving

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with someone, you really make a connection. And to talk about

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getting on each other's stage after you were dive buddies is

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so much easier. And you just remembered, I went to a retreat

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in what's the other side of Haiti, Dominic Dominican

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Republic, and we had to come up with a business idea. And we

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made a thing called social media, scuba and wow. And we had

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to do a whole thing and a pitch deck and all that stuff. And the

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idea was, you wouldn't proceed in the training until you got a

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thumbs up from your dive buddy, and you'd like be looking out

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for each other. Totally non sequitur. But anyway, I love

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what you're creating. I think it, I think it lends itself in

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so many ways that win. And then the third thing I said I'd come

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back to is, I think, are you planning to use this where

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people can put it into their highest level package as a

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bonus.

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Dr. Lori McDowell: That's definitely something we're I'm

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considering whether it be my my event. I mean, I plan on hosting

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my own events because I know what I love and what my vision

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is. So I'm going to host my events and invite people to my

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events, whether they're coming just to hang out with me or and

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learn something, or whether they're coming to see what's

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possible. But it's also something that we can put it,

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you know, I can offer as a bonus to other coaches, and then we

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can create specific events for coaches to use as a bonus, if

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they want to have it as a bonus for their best customers, as

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opposed to something they use to get new ones.

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That's what I could see doing both, you know, and

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for a newer coach who wants to sell their premium thing for the

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first time, tying it into a chip like this would be an easy way

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to do it. And I'm not saying this is their premium I'm saying

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sell the whatever retreat, and then at the whatever retreat

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they offer their

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Dr. Lori McDowell: high ticket, offer your two year program, or

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whatever it is you're selling, yeah.

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Plus, we just had two weeks ago, and you staffed

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it. We had 24 people fly here from all over the US, and one

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that's a barrier to entry. They buy a ticket for roughly 500

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bucks. They had to spend the time and energy to fly here. So

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it was a very qualified crowd. It. And with the small crowd, we

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really did great sales, great percentage of the room, great

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dollar per head and all that. And so I've got to believe at

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these retreats, people are ponying up the time and money,

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and, you know, everyone that's there has a passport, right? If

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it's an international retreat, do you do domestic

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Dr. Lori McDowell: ones? I do, yeah. I did one in Galveston,

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Texas A couple weeks ago, and I'm doing one in Texas again for

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a newer coach, coming up in October, November, time frame,

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so that's

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awesome. How long out does a coach need to start

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working with you

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Dr. Lori McDowell: for a domestic retreat? I would say

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two to three months minimum. If it's international, probably

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about six months just to get all the logistics right, but, but it

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could be done faster, if that's a requirement. So what

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excites you the most about doing this? I love

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Dr. Lori McDowell: Well, I love to travel. I love exploring new

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places. I love adventure. So for me to help people plan the

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things. And I'm a planner, you know, I'm an engineer by degree,

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and whereas some people are not thrilled by planning a menu and

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planning finding a location and picking hotels. I mean, when I

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go on vacation, the planning is almost as much fun as the going

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for me. Have you met my wife, Betsy? You guys

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should noodle. I asked Betsy, do you want me to give you a

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present or surprise you? And she's like, tell me what it's

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going to be like. What really you guys like to plan? Well, a

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Dr. Lori McDowell: lot of people don't. So if you're not one of

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these planners, or you're not sure what to do, I can help you

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do that and make it you know, I love taking someone's idea and

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taking someone's vision and just creating it into an

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extraordinary experience.

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Okay, I have a question, kind of a right turn

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in the conversation. You told me before, you're really good at

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sales. How are you a planner and good at sales?

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Dr. Lori McDowell: I'm very multi talented. We had dinner

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last night, and everyone, most people, said they appreciated

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that. I'm I'm balanced. I have this, you know, logical,

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intelligent side, and I also have the the other side, the the

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fun, the open, the wild side. So I'm a balance. So I guess that's

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the, you know, the engineer with me, and the the other side. But

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I did sales for the last 20 years of my career, and I was

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always one of the top sales people that,

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you know, I bet it is, because really good sales is

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following systems and processes and having your stuff

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Dr. Lori McDowell: organized being a close, right? And you

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like people. I like. I've always, you know, when I started

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in a chemical engineer, I was in R and D, and while I could do

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it, I like. My favorite part was the interaction with the people

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and giving the presentations and working with the sales team. So

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I just moved into that. So I like, I like seeing what people

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need and help meeting their needs. So a

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local engineer now leading retreats around the

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world,

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Dr. Lori McDowell: right? Well, I did do that in my career. I

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mean, I planned retreats for my our clients, I planned events. I

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mean, I did Mardi Gras events, like five years in a row, where

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we planned the whole thing, where our clients could come to

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Mardi Gras and we'd go to parades and dinners, and I

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planned everything from 300 person charity events to

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retreats for the women's energy network. So

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that's awesome. So how big does a coach need to be

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to start working with you?

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Dr. Lori McDowell: Really not that big. I mean, you want to

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have a little bit of an audience, or at least a way that

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people know about you. But a retreat could be six people.

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And, you know, five or six people could be a really

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valuable retreat, because five or six people could end up being

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five or six clients. So even coaches who are just starting

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out and think that might be a good way to, you know, get out

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there, probably the ideal client is someone making, you know, in

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the from a revenue perspective, in the 70 to $150,000 and

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they're trying to get to that next level.

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That's all, you know. I think if I was you, I

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would say, I wouldn't say 250,000 because that, you know,

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we're way above that. I think we're an ideal client, right?

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Dr. Lori McDowell: You are an ideal client, yeah, I guess

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70,000 up

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actually, you know, it might be good thing for you

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to start to put together for 70 250,000 the goal is a six person

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retreat, or six to 12 and that for whatever leverage down,

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right? Yeah, and

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Dr. Lori McDowell: that, and, I mean, really, if you're just

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starting out, you might do a retreat in an Airbnb, you know,

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in a cool city that's near your home. If you're already a big

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company with a big following, you might do a retreat in Bali,

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or a retreat in Australia. So there's lots of, you know,

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options.

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That's all, yeah, and like, we're so we're

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recording this in Boise, Idaho. You guys came in town for a

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training, and we had all of our people come in a couple days

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early. And it wasn't a retreat, but it could have been. We just

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masterminded for a couple days at the Airbnb. And you guys, if

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you're a new coach, one of the easiest ways to do your first

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live event, or any live event, is. Is to just get a small group

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and coach the people, one at a time, or do mastermind where

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everybody shares a seed, like a gift to the group, an idea. They

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share, the need they have, and then everybody gets input, and

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then they promise their Deed what they're going to do going

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home. That's an easy way to do it. Anyone can start like

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Dr. Lori McDowell: that. Yeah. It's interesting that we're in

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Boise, and I've been in Boise, I think this is my third time in

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the last couple months. And I was just walking around during

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our lunch break, and occurred to me like, this is would be a

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really cool place to host a retreat, rent one of those

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places right on the river, and I just walked a little farmer's

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market. So there's really fun things you can do to hold a

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retreat here.

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I agree. If you want to change the world, you go

Jase Souder: 00:15:44

to Boise, Idaho for Speaker training. Lori, how could,

Jase Souder: 00:15:46

sorry, Dr. Lori, how can people get in touch with

Jase Souder: 00:15:49

Dr. Lori McDowell: you? The best way to get in touch with me is I

Jase Souder: 00:15:53

have a site. It's your extraordinary life.com, and that

Jase Souder: 00:15:56

has it will be my website eventually. Right now, it's just

Jase Souder: 00:16:00

a link site, but it's got information. All my informations

Jase Souder: 00:16:04

how to connect with me. Cool. So your extraordinary, yourextraordinarylife.net.

Jase Souder: 00:16:09

but it's that we'll put it in the show notes. We'll

Jase Souder: 00:16:10

make sure Troy put a show. Lori, thanks so much for coming on.

Jase Souder: 00:16:15

Thank you.

Jase Souder: 00:16:16

So I'm here with Tatiana, so let me read your official bio. Okay

Jase Souder: 00:16:23

to this? So Tatiana Bowers is a business relationship strategist

Jase Souder: 00:16:28

and licensed marriage and family therapist who powers business

Jase Souder: 00:16:32

owners and individuals to overcome the people drama and

Jase Souder: 00:16:35

emotional roadblocks holding them back. Can you get rid of

Jase Souder: 00:16:38

all the people drama?

Tatiana Bowers: 00:16:41

Unfortunately, we're all human beings. Can you

Jase Souder: 00:16:44

get rid of some Yes, I can do that. As the

Jase Souder: 00:16:49

founder of authentic success and embrace hope counseling, she

Jase Souder: 00:16:52

blends leadership strategy with her special God given talent of

Jase Souder: 00:16:55

deep human insight, allowing her to uncover the unseen patterns,

Jase Souder: 00:16:58

blind spots and emotional dynamics that most people miss.

Jase Souder: 00:17:02

Her clients often say, I've never seen it that way before,

Jase Souder: 00:17:05

and that one shift becomes a spark that transform their

Jase Souder: 00:17:07

relationships, teams and lives. Tatiana lives on the road, on

Jase Souder: 00:17:11

her motor home. Tiffy with her dog, twizzy, helping others

Jase Souder: 00:17:15

create freedom, purpose, connection from the inside out.

Jase Souder: 00:17:19

So Tatiana has been coaching me for a while, and I see you all

Jase Souder: 00:17:21

the time, right on the zoom in your in your mobile home. How

Jase Souder: 00:17:24

did that start? How did you not just the life event that led to

Jase Souder: 00:17:28

it, but what made you actually say, I'm going to do this?

Jase Souder: 00:17:31

Because I hear a lot of people that talked about it the last

Jase Souder: 00:17:34

few years. You're actually doing

Tatiana Bowers: 00:17:36

it? Yeah, I've been doing it for two years. I

Tatiana Bowers: 00:17:39

had always dreamed about it before my divorce, thinking that

Tatiana Bowers: 00:17:44

when he retired, we would travel around. And after the divorce,

Tatiana Bowers: 00:17:48

after the divorce was final, and everything else, I had been

Tatiana Bowers: 00:17:52

traveling for about a year and a half all over the place. I'd be

Tatiana Bowers: 00:17:54

spending, like, three weeks, six weeks, in different places, but

Tatiana Bowers: 00:17:58

I would have to bring my dog, and then I'd have to stay at

Tatiana Bowers: 00:18:01

somebody else's house and all that kind of stuff, and also do

Tatiana Bowers: 00:18:06

counseling at night in their home. So it got a little bit not

Tatiana Bowers: 00:18:12

so comfortable, yeah, and I really like my own place. You

Tatiana Bowers: 00:18:15

know, everybody loves to be home. You know, we love to

Tatiana Bowers: 00:18:18

travel, but we love being home. So I went and started looking at

Tatiana Bowers: 00:18:23

RVs. Didn't know which one I was going to pick. Didn't know

Tatiana Bowers: 00:18:26

anything about it. Never done any of this before at all in my

Tatiana Bowers: 00:18:29

life. So had you

Jase Souder: 00:18:30

ever even slept in an RV No, really, yeah. You just

Jase Souder: 00:18:33

got this idea. Yeah, I'm gonna go really, yes.

Tatiana Bowers: 00:18:36

So I went all over San Diego, which is where I

Tatiana Bowers: 00:18:38

was living at the time, and tried out once. Then I got on

Tatiana Bowers: 00:18:41

Facebook, and I sort of asked for help. I said to Facebook, or

Tatiana Bowers: 00:18:46

some RV Facebook groups, and I said, I don't know what I'm

Tatiana Bowers: 00:18:50

doing. I don't know what kind of RV to get. I don't know what to

Tatiana Bowers: 00:18:53

do. Can somebody help me? And this really awesome, wonderful

Tatiana Bowers: 00:18:58

person named Ray, answered the message, and she and her husband

Tatiana Bowers: 00:19:04

have been my mentors ever since, and

Jase Souder: 00:19:06

they have an RV mentor. Yes, I do.

Tatiana Bowers: 00:19:10

Yes, they've been awesome. We, she we met in

Tatiana Bowers: 00:19:14

LA because they were north of LA and I was south of LA, and we

Tatiana Bowers: 00:19:18

had lunch, and then we tried out. We there somebody had an RV

Tatiana Bowers: 00:19:21

for sale, and they said, We can try it out. And I even drove it

Tatiana Bowers: 00:19:28

around the block. And we they really believed in Tiffin RVs.

Tatiana Bowers: 00:19:34

They're Class A Well, they have more other ones now, but they're

Tatiana Bowers: 00:19:38

normally a Class A Motorhome. And what does that mean? Class A

Tatiana Bowers: 00:19:42

is the bus? Okay, a bus? So I, I drive really high. So

Jase Souder: 00:19:46

you have a bus? Yeah, I thought you had the

Jase Souder: 00:19:49

shorter van. No, you have the full by 35 foot. I didn't know

Jase Souder: 00:19:53

you had, I thought you had the one that the front of it looks

Jase Souder: 00:19:57

like, maybe a band, and then it's got the camper shell on.

Jase Souder: 00:20:00

No, oh, you got a full really, yes. Nice. Yes. I have

Tatiana Bowers: 00:20:04

a living room, I have a dining room, I have a

Tatiana Bowers: 00:20:06

kitchen, a bathroom and my own bed.

Jase Souder: 00:20:09

Tiffin, what's the model? I want to pull it up on

Jase Souder: 00:20:11

the side

Tatiana Bowers: 00:20:11

the 33 double A, 2013

Jase Souder: 00:20:16

that's awesome. So what had you actually though

Jase Souder: 00:20:18

pull the trigger and do it?

Tatiana Bowers: 00:20:20

I was living in a bungalow on somebody's

Tatiana Bowers: 00:20:23

property that was 564 square feet. I'd moved out of my 2500

Tatiana Bowers: 00:20:29

square foot house and moved into this bungalow after the divorce,

Tatiana Bowers: 00:20:32

and lived it for two years, and I measured it out, and I go,

Tatiana Bowers: 00:20:35

like, I could do this? About the same? Yeah, it's about the same,

Tatiana Bowers: 00:20:40

exactly. So I figured out I could do this, and they helped

Tatiana Bowers: 00:20:44

me. We figured out which one we would I needed, yeah, and I went

Tatiana Bowers: 00:20:50

looking on the trade, RV trader, I think it is something like

Tatiana Bowers: 00:20:53

that, and found one in Atlanta. I was in San Diego at the time,

Tatiana Bowers: 00:20:57

and had some people that are in Red Bay, Alabama, where Tiffins

Tatiana Bowers: 00:21:04

are made, come out and inspect the RV, really. And then once I

Tatiana Bowers: 00:21:09

bought it, they came out again and took the RV to Red Bay,

Tatiana Bowers: 00:21:12

where all the people that have worked for Tiffin also have set

Tatiana Bowers: 00:21:17

up shops to repair them and everything else. And I had a

Tatiana Bowers: 00:21:20

whole maintenance check on it, whole all type thing. I've got a

Tatiana Bowers: 00:21:24

concierge that helped me get it all traveled between things, and

Tatiana Bowers: 00:21:29

then I flew out to Huntsville, and he picked me up and drove me

Tatiana Bowers: 00:21:33

to Walmart to get some food, because Red Bay is a very small

Tatiana Bowers: 00:21:36

town. And then I met Tiffy. Oh,

Jase Souder: 00:21:41

you met her.

Tatiana Bowers: 00:21:41

What was it like? It was amazing, really?

Tatiana Bowers: 00:21:45

Yeah, it was like, wow, this is going to be my life. It's real,

Tatiana Bowers: 00:21:49

it's here and everything else. Yeah,

Jase Souder: 00:21:52

that's so cool. I don't know if I told you, but I

Jase Souder: 00:21:54

haven't told the podcast back in 2013 I know you told me, yeah,

Jase Souder: 00:21:59

so, so what happened was so to give some training the audience

Jase Souder: 00:22:02

listening to and a tip. So I had spoken at the event, I knocked

Jase Souder: 00:22:07

it out, and I talk about this event in my preview. It's where

Jase Souder: 00:22:10

I used the new template I created. And I got invited back

Jase Souder: 00:22:13

six more years, like 14 stages. So right around that time, I met

Jase Souder: 00:22:17

this guy who did like a media camp, and he taught how to get

Jase Souder: 00:22:20

on local news. And one of the things he said was, local news

Jase Souder: 00:22:23

loves local events, and they talk about book signings and how

Jase Souder: 00:22:26

they love it. And then I started thinking, well, I could just go

Jase Souder: 00:22:29

fly to all these towns, or what if I made it into a thing? And

Jase Souder: 00:22:33

so it was just like a flash of inspiration. We came up with the

Jase Souder: 00:22:37

USA victory tour. Our first kickoff date was 911 and our

Jase Souder: 00:22:41

tagline was bringing America back one entrepreneur at a time.

Jase Souder: 00:22:43

And so instead of just going on, doing a gig here and a gig

Jase Souder: 00:22:46

there, we made it a cross country driving speaking tour,

Jase Souder: 00:22:49

and I had a Class A and it was, Do I want to say the name? I

Jase Souder: 00:22:54

won't say the name of the place, but if you are going to rent an

Jase Souder: 00:22:59

RV in Las Vegas, you'd be near a street called Sahara that had

Jase Souder: 00:23:06

RVs, but I'm not gonna name their name, and they rented this

Jase Souder: 00:23:12

the biggest hunk of junk, like the so 68 days, 13,000 miles,

Jase Souder: 00:23:16

and it was awesome. But also being away, and I had two camera

Jase Souder: 00:23:19

people traveling with me the entire time. At one point we had

Jase Souder: 00:23:22

a driver and, oh, it was going to be so much better, like he

Jase Souder: 00:23:25

was going to drive, and we could just sleep and rest, because we

Jase Souder: 00:23:27

had the trade off driving between spots and after speaking

Jase Souder: 00:23:30

and then driving and like I was anyway, but that kind of family

Jase Souder: 00:23:34

weren't, you had to fly home. We had an amazing time. My dog was

Jase Souder: 00:23:37

with us. My dog began to hate the RV. By the end of it, he did

Jase Souder: 00:23:40

not want to be in the RV, but, um, yeah, obviously, was the

Jase Souder: 00:23:43

greatest thing I'd ever want to do again. I love, though,

Jase Souder: 00:23:46

sleeping in RVs and going camping like Betsy. And I think

Jase Souder: 00:23:49

where to go camping real soon. And I'm thinking I might rent a

Jase Souder: 00:23:52

little Sprinter van, right, or something to go camping and just

Jase Souder: 00:23:55

sleeping there with the windows down. So nice in an RV. It's so

Jase Souder: 00:24:00

so there's something else I want to say, though. Oh, this cross

Jase Souder: 00:24:02

country speaking tour. So we set that up, and then that got local

Jase Souder: 00:24:05

news attention and local spotlights, and it really made

Jase Souder: 00:24:08

it into a thing. I love the RV library. I want to talk about

Jase Souder: 00:24:12

you a little bit. So Joe, just to fill in people real quick.

Jase Souder: 00:24:16

Tatiana has a background as being a psychologist, therapist,

Jase Souder: 00:24:20

Licensed Marriage and Family Therapist, Licensed Marriage and

Jase Souder: 00:24:23

Family Therapist, masters in psychology. Give us the 30

Jase Souder: 00:24:26

seconds with a master's in psychology. Yeah, so the 30

Jase Souder: 00:24:28

seconds on how you went from that to also doing business

Jase Souder: 00:24:31

coaching.

Tatiana Bowers: 00:24:32

Okay, so I had been doing my counseling

Tatiana Bowers: 00:24:36

practice for probably about six years. Had this couple that

Tatiana Bowers: 00:24:40

wanted that had been with me for over a year, and they had just

Tatiana Bowers: 00:24:44

opened up a private practice as a speech therapist. And he was

Tatiana Bowers: 00:24:49

really gun ho about creating this business. She was a little

Tatiana Bowers: 00:24:52

bit more shy reserved, but she was going to have to run this

Tatiana Bowers: 00:24:55

business because she was had the speech therapist, yeah, and so

Tatiana Bowers: 00:24:59

they asked me. Come in when they had three more employees, it was

Tatiana Bowers: 00:25:02

all five of them together, and I zoomed a present couple of

Tatiana Bowers: 00:25:07

presentations. Worked with her on Zoom meetings, and she then

Tatiana Bowers: 00:25:12

felt a lot more confident about herself. She's not a natural

Tatiana Bowers: 00:25:15

born leader, but, and not but, and she ended up loving

Tatiana Bowers: 00:25:22

mentoring her employees, and she asked me again when she grew to

Tatiana Bowers: 00:25:27

three locations, we learned each location had a different

Tatiana Bowers: 00:25:31

personality. Before you

Jase Souder: 00:25:32

go on that I got a question, though, so you said

Jase Souder: 00:25:34

that like she just asked you, she were you working with them

Jase Souder: 00:25:38

as a couple? Yes, so they came to you for couples counseling,

Jase Souder: 00:25:42

yeah. And so she says, we work with my business.

Tatiana Bowers: 00:25:45

Well, I have a certain way of doing couples

Tatiana Bowers: 00:25:46

counseling. And she really, they really liked it, and they wanted

Tatiana Bowers: 00:25:50

me to do what I did in couples counseling with their business.

Tatiana Bowers: 00:25:53

What do you do? So I have the first obsession. I have them

Tatiana Bowers: 00:25:56

together. We're going over counseling, what to expect, all

Tatiana Bowers: 00:25:59

that kind of stuff. I get into their relationship a little bit,

Tatiana Bowers: 00:26:02

and I have them leave with four different assessments,

Tatiana Bowers: 00:26:05

personality profiles, love languages, attachment style and

Tatiana Bowers: 00:26:10

five apology,

Jase Souder: 00:26:11

attachment style. Yes, I'm hearing more and more

Jase Souder: 00:26:13

and more about that lately.

Tatiana Bowers: 00:26:15

It's awesome. Okay, so I do those four

Tatiana Bowers: 00:26:17

assessments with them. I send it to them, and then I have into it

Tatiana Bowers: 00:26:22

individual sessions with them, each of them, I go through their

Tatiana Bowers: 00:26:24

histories, and then I go into their concerns about their

Tatiana Bowers: 00:26:27

relationship. So I get to really know who they are as

Tatiana Bowers: 00:26:31

individuals, and then also as a couple. And then we go over the

Tatiana Bowers: 00:26:35

assessments, and that's really fun. When they start, when I

Tatiana Bowers: 00:26:40

start identifying their personalities, they go like, you

Tatiana Bowers: 00:26:43

know, you really understand

Jase Souder: 00:26:44

that smart. So people, part of my goal for this

Jase Souder: 00:26:49

podcast is not part of my goal is to empower coaches to get

Jase Souder: 00:26:54

their people the promised land. Our 3m are, how do you

Jase Souder: 00:26:57

magnetize, how do you put the right methodology, and then how

Jase Souder: 00:27:00

do you be the right mentor? And what you're talking about really

Jase Souder: 00:27:03

hits two of those promising people to learn more about

Jase Souder: 00:27:06

themselves. People love it. That's why so many quizzes are

Jase Souder: 00:27:09

big on I don't know if you remember a few years ago on

Jase Souder: 00:27:12

Facebook, it was always like, find out what kind of farmer you

Jase Souder: 00:27:14

are. Find out whatever dog you are, whatever it is. Right now

Jase Souder: 00:27:17

on Tiktok, they have one where it'll take your picture and then

Jase Souder: 00:27:20

play the song that's supposed to match you, and that's going

Jase Souder: 00:27:22

crazy. And so that's really huge. Finding that out is really

Jase Souder: 00:27:26

huge. And then for methodology that gives you a lot of

Jase Souder: 00:27:29

equipment to actually help

Tatiana Bowers: 00:27:31

it, yeah, I get to be able to tell them, because

Tatiana Bowers: 00:27:33

of their personalities, the leader personality may really

Tatiana Bowers: 00:27:37

come across really strongly to a peacemaker personality, and the

Tatiana Bowers: 00:27:40

person Peacemaker personality will take it personally, and

Tatiana Bowers: 00:27:44

it's not personal at all. It's their personality. And, you

Tatiana Bowers: 00:27:47

know, I see where their strengths are as a couple, and I

Tatiana Bowers: 00:27:50

have it do them do four. Actually, I have them do one for

Tatiana Bowers: 00:27:53

themselves and one for each other. So I get four of them, so

Tatiana Bowers: 00:27:56

I get to see her, yeah, one for the one spouse, one for the

Tatiana Bowers: 00:28:01

other spouse, and then they do each other. So you would do

Tatiana Bowers: 00:28:06

yourself, and you would do one for Betsy, how you see

Jase Souder: 00:28:08

Betsy? Bets you do one for her, how she sees me,

Jase Souder: 00:28:10

yes.

Tatiana Bowers: 00:28:12

So we would be able to understand where there

Tatiana Bowers: 00:28:15

might be conflict even in that

Jase Souder: 00:28:18

so that's awesome. Hey, how could you put me that

Jase Souder: 00:28:22

way?

Tatiana Bowers: 00:28:23

Right? Well, they may see some a lot of times

Tatiana Bowers: 00:28:26

they're the same, pretty much the same. And then there's

Tatiana Bowers: 00:28:28

sometimes that they're different because they seem like you put

Tatiana Bowers: 00:28:34

yourself as a thinker and you and and Betsy put you low as a

Tatiana Bowers: 00:28:41

thinker, but higher as a leader or something else, and she sees

Tatiana Bowers: 00:28:45

something in you that maybe your blind spot. So there's just

Tatiana Bowers: 00:28:49

different things we learn.

Jase Souder: 00:28:51

So when they asked you to come and do this for the

Jase Souder: 00:28:53

business, were you just like, No problem, like, what?

Tatiana Bowers: 00:28:55

Well, I thought about it, and then I realized I

Tatiana Bowers: 00:28:59

have a business degree as a bachelor's, and I studied Small

Tatiana Bowers: 00:29:02

Business Management College, yeah, and I was really

Tatiana Bowers: 00:29:06

interested in small businesses, becoming minimize businesses.

Tatiana Bowers: 00:29:09

That's what I really studied. I wanted to be, possibly a

Tatiana Bowers: 00:29:12

business consultant back then in

Jase Souder: 00:29:14

college, then what? What got you interested in that?

Jase Souder: 00:29:19

I

Tatiana Bowers: 00:29:21

was good. I was a biology major. I got accepted

Tatiana Bowers: 00:29:24

chiropracting school. Then I got engaged to Navy guy. We had to

Tatiana Bowers: 00:29:30

move some place else, and I couldn't go to school. And we

Tatiana Bowers: 00:29:34

set and I decided to do business, because if I wanted to

Tatiana Bowers: 00:29:37

be a chiropractor, I'd know need to know how to run a business.

Tatiana Bowers: 00:29:40

Yeah, and he had five years commitment so I could go back

Tatiana Bowers: 00:29:44

and go to covering school, but I didn't do that. Got

Jase Souder: 00:29:49

it the usual? Yes, okay, okay, so you start to

Jase Souder: 00:29:52

train them, and I kind of detoured us. So, so what

Jase Souder: 00:29:54

happened when you went into the offices? Would you discover

Tatiana Bowers: 00:29:57

I actually did it all through zoom? Well. I did

Tatiana Bowers: 00:30:00

an intro video in Troy zoom call with them, talking about the

Tatiana Bowers: 00:30:04

personality profiles, talking about how, why we're doing it,

Tatiana Bowers: 00:30:09

what would be accomplished. And then we had another zoom call

Tatiana Bowers: 00:30:12

when they had already filled out their I had it all spreadsheet

Tatiana Bowers: 00:30:16

out, and I went through each of the personalities, and then I

Tatiana Bowers: 00:30:20

went and told them their personalities, and then compared

Tatiana Bowers: 00:30:23

it to the other people in the in the company, and how they can

Tatiana Bowers: 00:30:27

work together best, and how they can use their their God, given

Tatiana Bowers: 00:30:31

personalities, skills and talents, best way possible.

Tatiana Bowers: 00:30:34

That's awesome.

Jase Souder: 00:30:34

How do you get the employees to go along with doing

Jase Souder: 00:30:38

this? Are they usually like, okay, yeah, because it's gonna

Jase Souder: 00:30:41

make life better. When

Tatiana Bowers: 00:30:42

it was a team of five, it was no problem. In

Tatiana Bowers: 00:30:44

fact, a lot of them wanted the personality pro files to bring

Tatiana Bowers: 00:30:48

back to their spouses, to do their spouses, yeah, when I did

Tatiana Bowers: 00:30:52

it with 24 employee employees, two weren't totally bought into

Tatiana Bowers: 00:30:58

it, but the rest were gung ho about it,

Jase Souder: 00:31:01

so it makes it, yeah, most people, I could

Jase Souder: 00:31:03

imagine that. So, you know, one of the things we talk about, I

Jase Souder: 00:31:06

was talking about the, you know, magnetizing and mentorship and

Jase Souder: 00:31:09

methodology, what I'm hearing in this, and you didn't say it, but

Jase Souder: 00:31:13

have you ever thought about coaching, coaches on how to be

Jase Souder: 00:31:16

better coaches?

Tatiana Bowers: 00:31:18

I could I hadn't thought about it.

Jase Souder: 00:31:20

I imagine even just name those four attachment

Tatiana Bowers: 00:31:25

I did, personality profiles, five love

Tatiana Bowers: 00:31:28

languages, attachment style and five apology languages. I don't

Tatiana Bowers: 00:31:32

I'm not familiar with the fourth one. What's that the five? It's

Tatiana Bowers: 00:31:35

from Gary Chapman, the same person who did five love

Tatiana Bowers: 00:31:38

languages. It's how do you need to be apologized to to really

Tatiana Bowers: 00:31:42

have it be resolved?

Jase Souder: 00:31:45

Well, that's brilliant. Oh my gosh, I need to

Jase Souder: 00:31:48

get into that. So it

Tatiana Bowers: 00:31:50

was really interesting with one couple I

Tatiana Bowers: 00:31:52

did, he needed her to take responsibility for her choice.

Tatiana Bowers: 00:31:58

And she had already said, always said, I'm sorry, I you know, and

Tatiana Bowers: 00:32:01

when she heard that, it was like, wow, light bulbs came on,

Tatiana Bowers: 00:32:05

and he was like, she goes like, oh, that's what he needs to

Tatiana Bowers: 00:32:09

hear, an apology that I made a choice that was harmful to him,

Tatiana Bowers: 00:32:13

and I need to take responsibility for it, and then

Tatiana Bowers: 00:32:17

he could let go of

Jase Souder: 00:32:18

it. Otherwise, it just lingers. I would imagine

Jase Souder: 00:32:21

giving those thought for you. I would imagine those four

Jase Souder: 00:32:25

personality types, and I'm always looking for these angles.

Jase Souder: 00:32:27

How can coaches be better and sell more that's going to help

Jase Souder: 00:32:31

them be a way better coach, because now they'll know their

Jase Souder: 00:32:34

clients better between the personality and love languages.

Jase Souder: 00:32:37

They give them better gifts they can

Tatiana Bowers: 00:32:38

make they fill, they validate them and fill them

Tatiana Bowers: 00:32:41

up and make their spouse or their clients feel seen, heard

Tatiana Bowers: 00:32:44

and understood,

Jase Souder: 00:32:46

yes, and then the attachment, I'm not sure. I

Jase Souder: 00:32:49

don't know much about that one, the apologies, though, if they

Jase Souder: 00:32:52

screw up or I also imagine if they're coaching someone through

Jase Souder: 00:32:56

forgiveness or leaving the past, they could weave that in

Jase Souder: 00:32:59

somehow, exactly, even if the person who did something, the

Jase Souder: 00:33:02

umbrage to the client isn't there. The attachment, how would

Jase Souder: 00:33:05

attachment? What is? How does that really fit in with

Jase Souder: 00:33:08

business? The attachments.

Tatiana Bowers: 00:33:10

Attachments fits into business really well.

Tatiana Bowers: 00:33:14

There's four major attachment styles. There's other words for

Tatiana Bowers: 00:33:19

them, but I tend to be very simple, because with my couples

Tatiana Bowers: 00:33:22

clients, with my clients, using all their words sometimes

Tatiana Bowers: 00:33:26

confuses them, so I really try to make it simple so they're

Tatiana Bowers: 00:33:29

secure. That's a healthy attachment, where you are happy

Tatiana Bowers: 00:33:33

in a relationship and you're happy by yourself. You don't it.

Tatiana Bowers: 00:33:36

There's no need to be have that in your you know, those things

Tatiana Bowers: 00:33:39

in your life and you are happy, and the symbol for that is the

Tatiana Bowers: 00:33:43

anchor. The anchor does two jobs. It waits on the side of

Tatiana Bowers: 00:33:47

the ship to be used, and it attaches to the bottom sea. So

Tatiana Bowers: 00:33:51

attaching to the bottom Sea is like in relationship, and being

Tatiana Bowers: 00:33:54

on the side of the boat is like a being alone. So they do both

Tatiana Bowers: 00:33:58

well, and there's no conflict between that and they feel

Tatiana Bowers: 00:34:02

purposeful in their life. Yeah, anxious attachment style is when

Tatiana Bowers: 00:34:08

a person needs to be more attached to people than by

Tatiana Bowers: 00:34:13

themselves. They need to be that they only see value in

Tatiana Bowers: 00:34:17

themselves when they're in a relationship and they tend to be

Tatiana Bowers: 00:34:21

codependent, okay? And the symbol for that is waves. So

Tatiana Bowers: 00:34:27

when the waves are calm, the relationship is going well, but

Tatiana Bowers: 00:34:30

when the waves are high and crashing down, angry, you know,

Tatiana Bowers: 00:34:34

coming demanding towards their significant other, or to towards

Tatiana Bowers: 00:34:38

their people and everything else they it becomes a conflict. And

Tatiana Bowers: 00:34:44

then you have the avoidant, which is when they want to be

Tatiana Bowers: 00:34:50

more alone than they want to be in a relationship. So the symbol

Tatiana Bowers: 00:34:53

for that is an island. They when they go, they have a row boat

Tatiana Bowers: 00:34:58

that they row to the land of people. People. They get their

Tatiana Bowers: 00:35:01

people needs met, and then they row back to the island. The

Tatiana Bowers: 00:35:03

problem with that is all the people in their lives don't have

Tatiana Bowers: 00:35:06

them in their lives when they're on their island, and it feels

Tatiana Bowers: 00:35:11

abandoning, it feels empty. And what I find a lot of times is

Tatiana Bowers: 00:35:16

anxious and avoidance come together. And I call So Susan,

Jase Souder: 00:35:21

that's a mix, yeah. So you have one that's glomming,

Jase Souder: 00:35:25

right, and one that's trying to

Tatiana Bowers: 00:35:26

get away, exactly. So Susan Johnson, who

Tatiana Bowers: 00:35:30

wrote a book about this, says it's the protest polka. I don't

Tatiana Bowers: 00:35:33

understand that analogy, so I've called it the rubber band

Tatiana Bowers: 00:35:36

theory. So the avoidant pulls away and the anxious naps back

Tatiana Bowers: 00:35:40

towards them, the avoidant pulls away, and the anxious step so

Tatiana Bowers: 00:35:44

neither of them are getting what they want, and it's becoming a

Tatiana Bowers: 00:35:47

big conflict.

Jase Souder: 00:35:49

That's interesting. And what's the fourth type? Or

Jase Souder: 00:35:51

the fourth type

Tatiana Bowers: 00:35:52

is called disorganized, and that's when

Tatiana Bowers: 00:35:55

they're a mix of anxious and avoidant.

Jase Souder: 00:35:57

That's interesting. I could see if you're coaching

Jase Souder: 00:36:00

people in business, knowing that would say a lot about how people

Jase Souder: 00:36:05

take on or avoid doing sales calls. How does he avoid ever

Jase Souder: 00:36:09

make sales? Or they just get in spurts. They roll into town.

Jase Souder: 00:36:13

Make sales

Tatiana Bowers: 00:36:15

if they they like being by themselves, but

Tatiana Bowers: 00:36:19

they if they're not having to have relationship with people.

Tatiana Bowers: 00:36:22

So sales calls don't necessarily mean you have to be in

Tatiana Bowers: 00:36:25

relationship with people. That makes sense. So they can do that

Tatiana Bowers: 00:36:29

perfectly well,

Jase Souder: 00:36:31

huh? And if they actually don't care about

Jase Souder: 00:36:33

people, they might be better closers, right? That's

Jase Souder: 00:36:36

fascinating. Oh my gosh, we could talk about this forever.

Jase Souder: 00:36:39

One last thing I want to ask you about. You mentioned that when

Jase Souder: 00:36:42

you're working with people, you told the story about you noticed

Jase Souder: 00:36:46

that, like offices, like you worked with some golf offices,

Jase Souder: 00:36:49

right? The offices had a personality.

Tatiana Bowers: 00:36:52

When my client, that I did five for a team of

Tatiana Bowers: 00:36:55

five with one location broke up and grow so much that 24

Tatiana Bowers: 00:36:59

employees in three locations, we did the personality profiles for

Tatiana Bowers: 00:37:03

them, and in the personality profiles that are used, we find

Tatiana Bowers: 00:37:06

out if they're introverted or extroverted. Extroverted is

Tatiana Bowers: 00:37:09

people that get energy from being around people. Introverted

Tatiana Bowers: 00:37:12

is where people get energy from being away from people. So one

Tatiana Bowers: 00:37:19

one office is really very extroverted, and she was more of

Tatiana Bowers: 00:37:23

an extroverted person, so she really liked that group and

Tatiana Bowers: 00:37:26

everything else, and they did all the team things together.

Tatiana Bowers: 00:37:30

One was mixed between extroverted and introverted, and

Tatiana Bowers: 00:37:33

one was very introverted, and she was worried about this

Tatiana Bowers: 00:37:36

introverted team, because they wouldn't come to Team things.

Tatiana Bowers: 00:37:39

They wouldn't come to different things. But when we found out

Tatiana Bowers: 00:37:42

they were introverted and they were putting all their people

Tatiana Bowers: 00:37:45

energy into the clients instead of into each into the team, she

Tatiana Bowers: 00:37:49

was able to let go of that fear that she wasn't reaching them.

Tatiana Bowers: 00:37:52

She was able to reach them in a different way. And

Jase Souder: 00:37:55

that's interesting. How does it? How does an office

Jase Souder: 00:37:58

become introverted or extroverted?

Tatiana Bowers: 00:38:00

It's by the people that are in it. So if I

Tatiana Bowers: 00:38:03

know you're an introvert, okay, ambivert. But if you have

Tatiana Bowers: 00:38:08

people, a whole bunch of people in the office that are natural

Tatiana Bowers: 00:38:11

introverts, that becomes an introverted office.

Jase Souder: 00:38:15

And I would imagine somehow introverts tend to hire

Jase Souder: 00:38:18

introverts, maybe, like, how do you get that? Or is it just a

Jase Souder: 00:38:23

random thing?

Tatiana Bowers: 00:38:24

I don't know. I don't, haven't studied that part

Tatiana Bowers: 00:38:27

of it. She's more of an extrovert, but she has some

Tatiana Bowers: 00:38:31

introverted tendencies. So it's just, you know who applied, when

Tatiana Bowers: 00:38:37

they applied, and that kind of stuff. How about

Jase Souder: 00:38:39

I get killed for this one. But I have seen,

Jase Souder: 00:38:41

though, like in certain places where, if the person do the

Jase Souder: 00:38:44

hiring is overweight, really overweight, they hire other

Jase Souder: 00:38:46

really overweight people. And I've seen other places where the

Jase Souder: 00:38:49

person's really fit, they hire other really fit people. I

Jase Souder: 00:38:52

imagine there would be some kind of, I don't know the phrase you

Jase Souder: 00:38:55

probably would, but like a biased

Tatiana Bowers: 00:38:57

story itself, it could be, yeah, that it feels

Tatiana Bowers: 00:38:59

familiar, it feels comfortable, it feels natural.

Jase Souder: 00:39:02

And then the conversations would flow. Yes,

Jase Souder: 00:39:05

that or Yeah, the quietness would flow. This is interesting.

Jase Souder: 00:39:08

Oh my gosh. I want to encourage you to reach out to coaches. I

Jase Souder: 00:39:12

think you have a whole nother niche potentially. So if someone

Jase Souder: 00:39:15

who's not like the ideal client for you right now, like, is it a

Jase Souder: 00:39:17

business owner that's growing who is your

Tatiana Bowers: 00:39:20

it's a business owner that the person I started

Tatiana Bowers: 00:39:24

with is a speech therapist, and the people that I've run across

Tatiana Bowers: 00:39:29

in my own life with because I was military spouse, I went to

Tatiana Bowers: 00:39:32

lots of different doctors and everything else, and it was good

Tatiana Bowers: 00:39:35

offices and bad offices. And I really wanted to work for

Tatiana Bowers: 00:39:39

professionals that got a degree to do something, but had to open

Tatiana Bowers: 00:39:42

up an office, a business to do it, but don't have any business

Tatiana Bowers: 00:39:46

knowledge and how people skills never got trained in those

Tatiana Bowers: 00:39:50

things. So I want to be able to come in and help them to create

Tatiana Bowers: 00:39:53

the office that makes their patients clients feel welcomed,

Tatiana Bowers: 00:39:57

feel needed, you know, feel appreciated. Right, and feel

Tatiana Bowers: 00:40:00

like they're valuable.

Jase Souder: 00:40:02

So if, if there's anyone listening who is like in

Jase Souder: 00:40:05

a office that's growing, or specifically medical, and they

Jase Souder: 00:40:08

want to cross their profits, get their people working better, how

Jase Souder: 00:40:11

do they find you? How they get in touch

Tatiana Bowers: 00:40:12

with you. My link is, www chat for

Tatiana Bowers: 00:40:17

success.com, number four, no, just the word F, O, R, we'll

Jase Souder: 00:40:22

put in the show notes too. Ted young, it was

Jase Souder: 00:40:24

awesome to have you here. And is it okay if any coaches contact

Jase Souder: 00:40:28

you? If like, I want to learn more about this, I would be

Jase Souder: 00:40:30

happy to. I think that I'll finish with this thought for

Jase Souder: 00:40:34

you. I think you have a potential, real niche there.

Jase Souder: 00:40:38

Because anything, I'm constantly coaching coaches that,

Jase Souder: 00:40:42

especially when you're new and you're beginning, and you're

Jase Souder: 00:40:44

putting together your power day, putting together your coaching

Jase Souder: 00:40:46

program, offer some kind of a power day on the front end, and

Jase Souder: 00:40:50

do a ton of assessments for your people. And like, call it a

Jase Souder: 00:40:53

Compass Call or whatever. And like, if they can take what

Jase Souder: 00:40:56

you're doing with those four and run that, they're gonna be a

Jase Souder: 00:40:58

better coach, they're gonna be able to serve them better. And

Jase Souder: 00:41:00

that's a big bonus they can offer people. You might have

Jase Souder: 00:41:02

something gold there. Thank you, cool. Thanks for coming in

Jase Souder: 00:41:05

today. Thank you. Cheers.